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2025 Organizational Frontline Research Symposium

Phoenix, AZ | Pre-Conference

Celebrating 10 Years of the Organizational Frontline Research Symposium

Join the 10-year anniversary of the Annual Organizational Frontlines Research (OFR) Symposium and explore the latest scholarly research and industry trends related to organizational frontlines. This event will take place on February 13-14, 2025, in Phoenix, AZ, before and in conjunction with the 2025 AMA Winter Academic Conference.

Over the past decade, research on the frontlines of organizations—where organizations connect, engage and service their customers—has fully established itself within the marketing academy. The annual OFR Symposium has primarily driven this accomplishment, which has integrated disparate fields exploring organizational boundaries, boundary-spanning roles, interface technologies, exchange platforms, customer contact touchpoints, interactions and service.

The 2025 event will be a celebration of the initiative’s 10th anniversary. Toward that end, we will reflect on and draw new insights from the progress made in researching organizational frontlines – and we will look ahead to managerial and academic priorities in the years to come.

Mark your calendar for this engaging pre-conference that brings together thought leaders in academia with industry leaders to share insights, discuss challenges and develop a productive path forward for organizational frontline research and practice.


Pricing

Academic Professionals

$225

Doctoral Students

$199


Are you interested in attending the AMA Winter Academic Conference right after this pre-conference? Learn more and register today!


AMA Event Policies

2025 Organizational Frontline Research Symposium

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