Marketing in Flux: Reimagining Marketing Amid Technological and Geopolitical Transformation

Marketing is being reshaped by a period of profound disruption. Rapid advances in artificial intelligence, automation, digital platforms, and data infrastructures are transforming how firms create value, engage customers, and make strategic decisions. At the same time, geopolitical tensions and conflicts, shifting trade relationships, regulatory uncertainty, and social polarization are altering the broader environments in which markets operate. Together, these forces are challenging many of the assumptions that have long guided marketing scholarship and practice.

The 2027 AMA Winter Academic Conference in New Orleans invites scholars to examine how marketing is evolving in response to these technological and geopolitical transformations. It creates space for conversations about how firms, consumers, markets, and institutions adapt when the conditions surrounding exchange are increasingly dynamic, contested, and uncertain. Across a wide range of substantive areas and methodological approaches, the conference will highlight research that helps reimagine marketing for a world in flux.

By bringing together scholars with diverse, interdisciplinary perspectives, the conference aims to foster fresh thinking on the questions that matter most now and in the years ahead. We hope these conversations will not only deepen our understanding of contemporary marketing challenges but also inspire new research agendas, collaborations, and ideas that shape the future of the marketing discipline.

Details on the Call for Papers and registration will be available soon, so stay tuned and start planning to be part of the conversation.

Why Attend?

Hear new perspectives from colleagues across the discipline at this premier marketing research event, where top-tier scholars will present their compelling research.

Engage in conversations about the latest research topics with researchers, reviewers and editors using our inclusive community and contribute to a more comprehensive approach to marketing.

Connect with like-minded scholars through various learning and networking opportunities.

Celebrate milestones within the community as AMA honors the 2027 AMA Fellows cohort, the 2027 AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award recipient, and other distinguished winners.