Back by popular demand, the AMA and Sheth Foundation are thrilled to announce the return of the AMA-Sheth Foundation Early Career Consortium, taking place just before the 2026 AMA Winter Academic Conference.
Co-chaired by Professors Anders Gustafsson, Markus Giesler, and Samantha N. Cross, this unique event will foster growth and collaboration among pre-tenure scholars who aspire to publish in leading marketing journals. The Consortium offers the opportunity to learn from experienced researchers and engage in hands-on, collaborative sessions designed to refine your research for top-tier journal submissions.
Attendees will learn directly from top scholars, receive detailed feedback on their research and improve their chances of publishing in high-impact journals. Last year’s participants consistently noted the workshop as high quality and said it was worth arriving a day early to the 2026 Winter AMA Conference. What drew such positive responses? The direct access to leading researchers, the depth of feedback sessions, and the focused environment for advancing your work. This year’s workshop promises the same caliber of mentorship and peer interaction. Ready to experience it yourself? We want to see your submission!
Excited about this event? Spread the word: #AMAShethEarlyCareer2026
“The inaugural AMA-Sheth Early Career Consortium was truly a wonderful experience. I was able to interact with leaders in our discipline and meet many people in the same stage of the career as I am. The guidance I received from the senior faculty mentors was invaluable, and it has already made my papers better! I am SO glad I was selected to attend!”
-Riley Krotz, Assistant Professor, Florida State University
How to Attend
This event is by invitation only, pending acceptance of your research, and is free of charge with registration to the 2026 AMA Winter Academic Conference.
Submission Guidelines and Details
We invite early career scholars who do not yet have tenure to submit an abstract for a paper they intend to target at a leading journal in the marketing field.
- The abstract should clearly outline the key research questions, methodology, and potential contributions to the marketing literature
- Word count: 300–500 words
- Must target one of the major journals in marketing (e.g., Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Marketing Science)
- Include your name, institutional affiliation, and current academic position
Please submit your abstract here by November 10, 2025. For inquiries, contact Anders Gustafsson at anders.gustafsson@bi.no, Markus Giesler at mgiesler@schulich.yorku.ca, or Samantha Cross at scross@babson.edu.
Why Attend?
Learn directly from leading marketing scholars and enhance your research for top-tier journal publications.
Build lasting relationships with your cohort of early career researchers in marketing.
Gain invaluable feedback on your work to maximize its impact in high-impact marketing journals.
Sharpen your contribution by dialoguing with editorial leaders from our field’s top journals.
Event Structure
The workshop will begin with Presentations by Experienced Researchers who have published in major journals (e.g., Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Marketing Science) and/or served as editors or associate editors for these publications. These experts will share insights on navigating the publication process, choosing impactful research topics, and addressing key challenges in the field.
The second half of the workshop will be dedicated to an Interactive Session for Early Career Scholars. Participants will develop and refine their research ideas, receiving feedback from peers and experienced faculty. The goal is to help shape your research into a well-aligned paper for submission to a leading marketing journal and cover important topics such as career development.
A networking reception will take place at the close of the consortium on February 12.
Eligibility
This workshop is open to scholars who have not yet secured tenure. Scholars from diverse backgrounds and disciplines are encouraged to apply. Participation is capped, and first-time applicants will receive preference.
Important Dates
- Abstract submission deadline: November 10, 2025
- Notification of acceptance: December 1, 2025
- Workshop date: February 12, 2026
- Closing Reception: February 12, 2026
Co-Chairs
Markus Giesler
Consumer Researcher & Professor of Marketing
Schulich School of Business – York University
Visit Profile: www.mgiesler.com
Anders Gustafsson
Research Professor – Department of Marketing
BI Norwegian Business School
Visit Profile: ama.marketing/AG
Samantha Cross
Associate Professor
F.W. Olin Distinguished Professor of Global Business
Visit Profile: ama.marketing/SC
AMA Event Policies
Madrid Marriott Auditorium Hotel & Conference Center
Avenida de Aragón, 400 – 28022 Madrid, Spain
Phone: +34 91-400-4400
Room Rate:
We’ve secured an AMA room block at a special rate of $200.00 EUR for single occupancy and $230.00 EUR for double occupancy per night. 10% VAT is not included in the room rate. VAT rate to be applied according to legislation at the time of check out.
To make reservations, Reserve online. If you need assistance with reservations, please contact booking@marriottauditorium.com.
Please reserve your overnight accommodations early as a limited number of AMA special rates are available. The reservation cut-off date is December 3, 2025.
At the time of booking, a credit card is required to guarantee your reservation, but no advance deposits will be charged to the credit card. Upon check-in, you can present the credit card used as a guarantee, or you may use a different card for payment.
Please know that any hotel room booked outside the AMA negotiated block may not be eligible for the discounted rate. Those reservations may also have a different cancellation policy and will not be eligible for reimbursement in the event of cancellation.
Transportation
The Hotel provides a complimentary airport shuttle service based on availability (the shuttle has 19 seats).
The Hotel also provides a complimentary shuttle service to Plenilunio Mall. Please contact the Hotel for details.
Area Attractions, Events and Tourism
Visit Madrid Marriott Experiences for hotel and local attractions.
ADA
The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center at (800) AMA-1150. A member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.