Skip to Content Skip to Footer

2024 AMA Winter Academic Conference

February 20, Virtual | February 23-25, St. Pete Beach, FL

Thank you for a great conference!

Plan to join us in Phoenix, AZ, for the 2025 Winter Academic Conference, February 14-16, 2025.

Marketing in Service of Nature and Humanity

The theme Marketing in Service of Nature and Humanity emphasizes the vital role of marketing in expanding traditional profit-centric models in pursuit of planetary well-being and the collective good. It also highlights the importance of inclusivity and support for the underserved and populations experiencing vulnerability at the core of marketing practices.

This broadened focus underscores the need for marketing strategies and innovative technologies that champion environmental stewardship, social responsibility, and now, more than ever, social inclusivity and support for marginalized groups. This expanded vision necessitates that marketing strategies be crafted with a profound appreciation for the varied needs and challenges encountered by diverse communities, underpinned by a dedication to cultural sensitivity, social equity and harmony, economic and social inclusivity and collective prosperity and empowerment.

Join us for this impactful event to delve into compelling research, connect with like-minded marketing scholars, and engage in conversations about how, as marketing academics, we can contribute to a more comprehensive approach to marketing—recognizing the interconnectedness of the environment, individuals, communities and the importance of uplifting the most vulnerable among us.

Lock in the lowest price for the upcoming 2025 event by securing the super early-bird rate before April 27.


Relive the #AMAWinter Excitement


Access Your Certificate

Receive your proof of participation at this year’s conference by generating your certificate quickly and easily using the provided forms:


Conference Program

All Program Times in EST

Conference Proceedings

Discover the latest research from the 2024 event.


Unlocking Our Potential

As marketers, we have only just begun to embrace our potential. Our conference theme casts a wide lens on the many ways we, as marketing academics, can unlock our collective potential to be more impactful, more inclusive, appreciate diversity in thoughts and ideas, conduct research with a broader societal focus and embrace innovative methodological approaches to research. As we continue to explore newer topics (e.g., social media) and tools (e.g., machine learning) to address emerging challenges, a lot of work remains across domains that can benefit from our attention.

Initiatives undertaken by our AMA journals and associations over the past decade have started to shift mindsets and encourage researchers to expand their topical and methodological boundaries. These initiatives include:

  • The AMA-EBSCO-RRBM Annual Award for Responsible Research in Marketing
  • Journal of Marketing and Public Policy’s Strategic Vision for Rigor, Relevance, and Inclusivity
  • Journal of Marketing’s Better Marketing for a Better World initiative
  • Journal of Marketing Research’s issue on Mitigation in Marketing

Yet we have just scratched the surface of our potential as market researchers.

The 2024 AMA Winter Academic Conference hosted at the TradeWinds Island Grand Resort in St. Pete Beach, FL demonstrated how we, as global, diverse, innovative market researchers, craft value for firms and consumers through our research on consumption, market spaces, and firm practices to effect positive change within the marketplace, the wider society and within our academy.

View the conference co-chair’s statement about the 2024 conference location and venue.


In-Person Pricing

(Sessions Take Place February 23-25 in St. Pete Beach, FL)

All in-person registrations include access to the online portion of the event taking place on February 20.

Academic Professional Ticket

AMA Member

Early-Bird (Ends January 17): $589

Standard: $689

Non-Member

Early-Bird (Ends January 17): $739

Standard: $839

Registration Is Closed

Doctoral Student Ticket

AMA Member

Early-Bird (Ends January 17): $369

Standard: $469

Non-Member

Early-Bird (Ends January 17): $449

Standard: $549

Registration Is Closed

Virtual-Only Pricing

(Sessions Take Place February 20)

Virtual registration includes sessions on our virtual event platform and on-demand access for 30 days following the event.

Academic Professional Ticket

AMA Member

$199

Non-Member

$329

Registration Is Closed

Doctoral Student Ticket

AMA Member

$99

Non-Member

$219

Registration Is Closed


Pre-Conferences and Additional Conference Events

Maximize your time onsite by registering for one of these events happening before and in conjunction with the 2024 conference:

2024 Organizational Frontlines Research Pre-Conference

February 22-23

Join the 9th Annual Organizational Frontlines Research (OFR) Symposium to explore the latest scholarly research and industry trends related to organizational frontlines. The 2024 theme, Disruptive Times, Resilient Frontlines, emphasizes developing a resilient frontline across a range of organizations, including retailers, manufacturers, healthcare providers, hospitality and sales organizations.  

Drive for Marketplace Inclusion: An Opportunity for Marketing Innovation

February 22-23

Hear from a panel of industry and research thought leaders in a conversation about significant opportunities for marketing innovation arising when addressing inclusion comprehensively, aiming to create a space for dialogue and knowledge co-creation on pertinent areas for diversity and inclusion-engaged marketing between marketing practice and academe.

Journal of Marketing/Journal of Marketing Research Reviewer Workshop

February 23 | Applications Are Now Closed

The Journal of Marketing Research (JMR) and the Journal of Marketing (JM) will collaborate to host a reviewer workshop to familiarize participants with how to write fair, thorough and constructive reviews. 

Sales SIG Reception

February 24, 5:00 – 7:30 p.m. ET | Registration for the Conference Is Required to Attend

The Sales SIG will be hosting their conference reception at Mastry’s Brewing Co.! The venue, founded in 2014, was the first craft brewery on St. Pete Beach and features a diverse set of beers on tap. Join your fellow sales scholars for a brewery tour, tasting flights, drinks and appetizers! Registration for this event can be added on when purchasing your AMA Winter Academic Conference ticket or via the links below after purchasing your conference ticket.

The Sales SIG Reception is at capacity and no longer available for purchase.

You may also select the pre-conferences as an add-on to your conference registration.


Location Details

The 2024 conference will be hosted at the TradeWinds Island Grand Resort. This resort is situated on 25 acres of vibrant, white-sand beachfront and offers attendees direct access to a wide array of restaurants and many picturesque social hubs to network and connect with other conference participants.


Conference Co-Chairs

Samantha Cross

Samantha Cross

Iowa State University

Alok Saboo

Georgia State University


AMA Event Policies

2024 AMA Winter Academic Conference

The owner of this website has made a commitment to accessibility and inclusion, please report any problems that you encounter using the contact form on this website. This site uses the WP ADA Compliance Check plugin to enhance accessibility.