2025 AMA Winter Academic Conference

Marketing in Service of Nature and Humanity

The theme Marketing in Service of Nature and Humanity emphasizes the vital role of marketing in expanding traditional profit-centric models in pursuit of planetary well-being and the collective good. It also highlights the importance of inclusivity and support for the underserved and populations experiencing vulnerability at the core of marketing practices.

This broadened focus underscores the need for marketing strategies and innovative technologies that champion environmental stewardship, social responsibility, and now, more than ever, social inclusivity and support for marginalized groups. This expanded vision necessitates that marketing strategies be crafted with a profound appreciation for the varied needs and challenges encountered by diverse communities, underpinned by a dedication to cultural sensitivity, social equity and harmony, economic and social inclusivity and collective prosperity and empowerment.

Join us for this impactful event to delve into compelling research, connect with like-minded marketing scholars, and engage in conversations about how, as marketing academics, we can contribute to a more comprehensive approach to marketing—recognizing the interconnectedness of the environment, individuals, communities and the importance of uplifting the most vulnerable among us.

Conference Co-Chairs

Linda Alkire

Texas State University

Nailya Ordabayeva

Dartmouth College

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