Marketing in Service of Nature and Humanity
The 2025 theme, Marketing in Service of Nature and Humanity, emphasizes the crucial role marketing plays in expanding beyond traditional profit-centric models. Join the conversation on the importance of integrating environmental stewardship, social responsibility and inclusivity into marketing practices to promote planetary well-being and the collective good.
Register today and join a community of forward-thinking scholars to explore groundbreaking research, connect with peers, and discuss the profound impact of inclusive, socially responsible marketing. Together, we can create a future where marketing serves the environment, communities and the most vulnerable among us.
Why Attend?
Hear new perspectives from colleagues across the discipline at this premier marketing research event, where top-tier scholars will present their compelling research.
Engage in conversations about the latest research topics with researchers, reviewers and editors using our inclusive community and contribute to a more comprehensive approach to marketing.
Connect with like-minded scholars through various learning and networking opportunities.
Celebrate milestones within the community as AMA honors the 2025 AMA Fellows cohort, the 2025 AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award recipient, and other distinguished winners.
In-Person Pricing
(Sessions Take Place February 14-16 in Phoenix, AZ)
All in-person registrations include access to the online portion of the event taking place on February 10.
Academic Professional Ticket
AMA Member
Early-Bird (Ends 1/15): $649
Standard: $749
Non-Member
Early-Bird (Ends 1/15): $849
Standard: $949
Doctoral Student Ticket
AMA Member
Early-Bird (Ends 1/15): $389
Standard: $489
Non-Member
Early-Bird (Ends 1/15): $489
Standard: $589
Virtual-Only Pricing
(Sessions Take Place February 10)
Virtual registration includes sessions on our virtual event platform and on-demand access for 30 days following the event.
Academic Professional Ticket
AMA Member
$129
Non-Member
$299
Doctoral Student Ticket
AMA Member
$69
Non-Member
$159
Conference Program
View the full conference program to explore the array of engaging sessions happening at the 2025 event and join innovative conversations such as:
- Identifying Innovative and High Impact Sustainable Marketing Research Directions for International Marketing Scholars: Unite with leading scholars to identify critical gaps in international sustainable marketing (ISM) and pose innovative avenues for future research on topics like ISM strategy standardization and adaptation.
- Balancing Innovation, Regulation, and Human Integration in AI-driven Businesses: Explore research on AI’s role in business, from privacy in AI acquisitions to human-AI collaboration and immersive metaverse experiences. Dive into insights on balancing AI innovation with responsible governance, trust and consumer rights.
- Navigating the Job Market in the 2025-26 Academic Hiring Cycle: The academic job market is highly competitive and starts earlier than ever. Join this DocSIG session to prepare for entering the 2025 job market for Fall 2026 assistant professor roles, featuring insights from recent candidates and senior hiring committee members on document preparation, interviews, and job talks.
Updates to the conference program will be promptly reflected in Exordo.
Receive Your Invitation
Access your proof of participation at the 2025 conference by generating your invitation quickly and easily using the form below.
Maximize Your Time Onsite
Register for the pre-conference, join the reception or apply for the workshop happening before and in conjunction with the 2025 conference:
February 13-14 | Phoenix, AZ
Join us for the 10th anniversary of the Annual Organizational Frontlines Research (OFR) Symposium, where we will explore the latest scholarly research and industry trends related to organizational frontlines. The 2025 event will celebrate a decade of this initiative. Be part of this milestone as we reflect on the progress made in researching organizational frontlines and gathering new insights while looking ahead to future managerial and academic priorities.
You may also select the pre-conference as an add-on to your conference registration.
February 13-14 | Phoenix, AZ
Submit your research for the opportunity to join the inaugural AMA-Sheth Foundation Early Career Consortium—a unique chance for pre-tenure scholars to collaborate with top researchers, refine their work and boost their path to publishing in leading marketing journals.
This event is by invitation only, through the acceptance of your abstract. The submission deadline is December 20, 2024.
February 15th: 4:45 p.m. -7:30 p.m. MT | Phoenix, AZ
The Sales SIG will host their conference reception at Arizona Wilderness Brewing Co., DTPHX Beer Garden (201 E Roosevelt St, Phoenix, AZ 85004). The venue features a variety of beers, cocktails, ciders and food from local businesses in Arizona. Join your fellow sales scholars for drinks and tacos! Space is limited, so please register early via the link below. Please note that while attendance at this event is free, conference registration is required to participate.
Conference Co-Chairs
Linda Alkire
Texas State University
Nailya Ordabayeva
Boston University
Meet the 2025 Conference Track Chairs
Related Content: Explore the Conference Theme
AMA Event Policies
Sheraton Phoenix Downtown
340 N 3rd St
Phoenix, AZ 85004
Phone: (602) 262-2500
Room Rate:
We’ve secured an AMA room block at a special rate of $279.00 for single/double occupancy per night (this rate does not include tax, which is currently 12.57%). An additional fee of $20/per person per night applies for triple and quadruple occupancy. These fees are subject to change.
To make reservations, Reserve online or call the Hotel at 602-262-2500 and reference the American Marketing Association Winter Academic Conference.
Cancellations must be made at least three business days prior to arrival to avoid a penalty of one night’s room and tax.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available. The discount rate cut-off date is January 20, 2025.
Please know that any hotel room booked outside the AMA negotiated block may not be eligible for the discounted rate. Those reservations may also have a different cancellation policy and will not be eligible for reimbursement in the case of event cancellation.
Transportation
Please visit Valley Metro Services for more information.
Area Attractions, Events and Tourism
- Please explore Sheraton Phoenix Downtown’s Experiences page for local events and highlights.
- For additional information on the area, please visit Downtown Phoenix’s Tourism Page.
ADA
The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center at (800) AMA-1150. A member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.
Awards Luncheon Sponsor
Platinum Sponsor
Poster Reception Sponsor
Room Sponsor
Exhibitor
