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Service Marketing

Service Marketing

Service marketing is marketing with a foundation in relationship and value.

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12 results

Article

Call for Papers | Journal of International Marketing: Customer Engagement in International Markets
Article

When and Why Saying “Thank You” Is Better Than Saying “Sorry” in Redressing Service Failures: The Role of Self-Esteem
Article

Pleasant Ambient Scents: A Meta-Analysis of Customer Responses and Situational Contingencies
Article

Dynamic Governance Matching in Solution Development
Article

The Unintended Consequence of Price-Based Service Recovery Incentives
Article

Why Gratitude Outperforms Apologies in Service Failures [Self-Esteem Insights]
Article

Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses
Article

Drive Results Inside-Out to Improve Service Chain Performance
Article

Roland Rust Defines New Frontiers in Service Research

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