Icon image
We noticed that you are using Internet Explorer 11 or older that is not support any longer. Please consider using an alternative such as Microsoft Edge, Chrome, or Firefox.
We noticed that you are using Internet Explorer 11 or older that is not support any longer. Please consider using an alternative such as Microsoft Edge, Chrome, or Firefox.
Service failure refers to a situation or performance that fails to meet customer’s expectations. It is usually paired with service recovery as a way of “making good” or compensating a failed service in the form of refunds, coupons, apologies or discounts of some kind. Here you will find a collection of marketing news articles and research insights referring to service failure.
