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Mobile marketing is the use of mobile devices, such as smartphones and tablets, as an advertisement, promotional, and engagement channel. It involves tactics like mobile advertising, app marketing, SMS marketing, and mobile-optimized websites.
Mobile marketing is important because it offers accessibility and convenience, enabling real-time engagement from anywhere. It also allows for personalized and data-driven marketing efforts, which increase customer satisfaction and loyalty. Moreover, it is a cost-effective channel, which makes it indispensable for businesses looking to thrive in the digital landscape.
Read more about mobile marketing in our marketing news, articles, and research insights.
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