Marketing Strategy

What is a marketing strategy? 

A marketing strategy refers to an organization or person’s plan of action created to sell or advertise a product or service. It is fundamental to the overall business strategy and is designed to guide the company’s marketing efforts, tactics, and resources in a coordinated and cohesive manner. 

What is a go-to-market (GTM) strategy? 

A go to market strategy is a plan that outlines how a company or organization will introduce new products or services to a target audience or market. The primary goal of a go-to-market strategy is to maximize market penetration, customer acquisition, and revenue generation.

What is a digital marketing strategy? 

A digital marketing strategy is a comprehensive plan that outlines how a business or organization will leverage digital channels and technologies to promote its products or services, engage with its target audience, and achieve its marketing goals. 

Here, you will find a collection of the best articles and research insights regarding marketing strategy, digital marketing, and other types of strategies like account-based marketing strategies.