We noticed that you are using Internet Explorer 11 or older that is not support any longer. Please consider using an alternative such as Microsoft Edge, Chrome, or Firefox.
Experiential marketing is a marketing approach that directly engages, invites, and encourages consumers to participate in a branded experience. E.g., sponsorship and sampling activities. Its importance lies in its ability to stimulate an emotional connection and reinforce the essence of the brand.
Here you will find a collection of research insights and marketing news articles regarding experiential marketing.