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Market Research Decision Problem Template

Use this tool to identify and define the decision problem (opportunity) for a market research effort.

  • Estimated time required: 2 hours
  • Skills required: Research development

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Market Research Playbook

Market Research Playbook

This tool can be used alone, but it’s also part of the comprehensive Market Research Playbook. It provides step-by-step planning guidance while also helping you utilize more than 25 downloadable tools from the popular AMA Marketer’s Toolkit library.

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This tool is powered by Demand Metric.

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