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Customer Engagement Roles Matrix

This roles matrix will help you organize your customer engagement efforts across all departments.

  • Estimated time required: 5 hours
  • Skills required: Analysis

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AMA Customer Engagement Playbook

Customer Engagement Playbook

This tool can be used alone, but it’s also part of the comprehensive Customer Engagement Playbook. It provides organizational step-by-step instructions while also helping you utilize more than 20 downloadable tools from the popular AMA Marketer’s Toolkit library.

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