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Content Marketing Strategy Scorecard

Use this to document your objectives, initiatives, measures and targets for the next 12-18 months.

  • Estimated time required: 2 hours
  • Skills required: Microsoft Excel (basic)

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Content Marketing Playbook

This tool can be used alone, but it’s also part of the comprehensive Content Marketing Playbook. It provides organizational step-by-step instructions while also helping you utilize more than 30 downloadable tools from the popular AMA Marketer’s Toolkit library.

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