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Brand Strategy Scorecard

A template to document your branding objectives, initiatives, measures and targets for the next 12-18 months.

  • Estimated time required: 2 hours
  • Skills required: Microsoft Excel (basic)

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Marketing Strategy Playbook

This tool can be used alone, but it’s also part of the comprehensive Marketing Strategy Playbook. It provides step-by-step planning guidance while also helping you utilize 15 downloadable tools from the popular AMA Marketer’s Toolkit library.

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This tool is powered by Demand Metric.

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