Use this template to clarify roles and responsibilities for each member of your account-based marketing (ABM) team.
- Estimated time required: 1 hour
- Skills required: Microsoft PowerPoint (basic)
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Account-Based Marketing Playbook
This tool can be used alone, but it’s also part of the comprehensive Account-Based Marketing Playbook. It provides step-by-step planning guidance while also helping you utilize more than 15 downloadable tools from the popular AMA Marketer’s Toolkit library.
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