The AMA Emerging Marketer in Higher Education Award

Eligibility and Award Criteria

Nominees for this award should demonstrate a visionary approach to higher education marketing and communications, incorporating traditional and/or digital methods. Their projects or campaigns should have significantly impacted the target audience’s engagement and response. The ideal candidate will exhibit exceptional creativity, originality, and effectiveness in their strategies, utilizing cutting-edge techniques to reach and connect with stakeholders. These innovations can stem from any role within the higher education community, including presidents, student affairs/service staff, faculty, or marketers. 

Whether through groundbreaking campaigns, technology-driven initiatives, or unique storytelling approaches, their projects or initiatives should have had a measurable impact on enrollment, reputation, engagement, or overall brand perception. 

The selection committee will evaluate nominations based on the following criteria:

• Innovation: The degree of originality and creativity demonstrated in the marketing and communications approach. 
• Impact: The measurable outcomes and success achieved in reaching the target audience and achieving the institution’s goals. 
• Adaptability: The ability to adapt to changing trends, technologies, and audience preferences while staying ahead of the curve in the dynamic higher education landscape. 
• Scalability: The potential for the innovation to be replicated or adapted by other institutions, creating a broader impact within the industry. 

Celebrating Our Marketers

Congratulations to our 2023 AMA Emerging Marketer in Higher Education Awards Winner!

Find More Awards Celebrated at AMA Symposium for the Marketing of Higher Education

• AMA Foundation Higher Education Marketer of the Year
• Best Branded Merch in a University Marketing Campaign Sponsored by PPAI