By: Kelley Gullo, Duke University, and Sarah Memmi, Duke University
During special sessions at the 2018 Summer AMA and ACR conferences, leading scholars discussed what research in their areas would look like if they adopted a Better Marketing for a Better World perspective. Learn about the ideas they shared and download their presentation files here:
University of Houston
University of Pennsylvania
London Business School
University of Chicago
University of British Columbia
York University
Georgetown University
Georgia Tech
University of Pittsburgh
Northeastern University
University of Oregon
University of Maryland
University of North Carolina
University of Pittsburgh
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