Journal of Marketing Analytics

Editors: Anjala S. Krishen & Maria Petrescu

• Provides a single accessible resource for the blossoming field of marketing analytics
• Connects the best in applied scientific research and commercial best practices
• Covers all areas of marketing analytics such as targeting, segmentation, big data, customer loyalty and lifecycle management, cross-selling, CRM, data quality management, multichannel marketing, and marketing strategy

Call for Papers for a Special Issue

Advertising Analytics in a Digital World

We encourage both conceptual and empirical papers, using a variety of theoretical perspectives and methodologies. We would like to receive submissions from all corners of the world so that we can learn from each other and help shape the future agenda for advertising analytics.

Suggested topics include (but are not limited to) the following:

• Big data’ and data science
• Conversion data
• Data quality management
• Effect attribution
• Advertising optimization
• Viral effects

Submitted papers should follow the author guidelines located

http://www.palgrave.com/us/journal/41270/authors/presentation-formatting

and will undergo similar review process as regularly submitted papers. Submissions for the special issue an begin immediately, with a final deadline for full paper submissions by July 1st, 2018. Questions pertaining to the special issue should be submitted through the JMA editorial office or by emailing anjala.krishen@unlv.edu or mpetresc@nova.edu.

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