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Training

AMA Training gives your career a momentum boost. You’ll be ready to take on any challenge that comes your way.

Certification

 Gain confidence and prove you have the skills to make an impact by becoming a Professional Certified Marketer®

Academic Journals

The AMA is home to five industry-leading journals full of peer-reviewed research to advance our industry.

News Stand

  • Original Research

    The 2025 AMA Marketing Skills Report identifies the skills required to thrive as a marketer today and in the future. Based on a survey of 1,200+ marketers, over 450 job postings and interviews with industry experts, this report lays out the new realities shaping the field of marketing—including the AI transformation, shifting consumer expectations and […]

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      Article

      Discover the fastest way to understand your audience and superpower your brand comms. In today’s marketing world, cultural relevance is key to everything from getting your content seen by the right people to creating communities and, ultimately, conversions. You’re no longer competing with just your competitors; you’re competing against the latest memes, and cat videos, […]

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      Earn your graduate degree in design thinking and innovation from CSUN. You’re a designer with a diverse portfolio. You’ve built a solid professional network. Your work blends stunning visuals with immersive, accessible technology. But still…something feels missing. Design and technology trends are ever-evolving. From sustainable design and adaptive UX technology to more efficient architecture and […]

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      Article

      Harnessing AI Personas to Revolutionize Consumer Insights and Drive Smarter Decisions Discover how AI-powered personas are transforming the way marketers and researchers gain insights. The Yabble Guide to AI Personas for Marketers and Researchers unveils the groundbreaking potential of dynamic, data-driven personas that adapt in real time to market changes and consumer behavior. This eBook dives deep […]

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    “To the American Marketing Association, I extend my heartfelt thanks. Your commitment to providing such a wonderful event is commendable. This experience has rejuvenated my marketing strategy and revitalized my skills. My confidence has soared, and I now feel armed with cutting-edge strategies that will propel me to new heights in my company and career.”

    Parissa Burton
    Marketing Manager | Brand Strategist
    LinkedIn | Instagram

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