0 of 20 Questions completed
Questions:
You have already completed the quiz before. Hence you can not start it again.
Quiz is loading…
You must sign in or sign up to start the quiz.
You must first complete the following:
Your Score: 0 out of 20 points
Time has elapsed
Earned Point(s): 0 of 0, (0)
0 Essay(s) Pending (Possible Point(s): 0)
| Average score |
|
| Your score |
|
Because you scored below 80% on this assessment, it might be helpful for you to expand your general marketing strategy knowledge. You can find bite-sized articles and resources here.
If you’re looking for more in-depth training, we’ve curated these marketing strategy resources to help you skill up quickly.
Our learning partners at MarketingProfs also offer a master class called Marketing Strategy: Finding a Sustainable, Differential Advantage that provides seven lessons totaling two hours of training.
The Strategy Fundamentals on-demand session from our partners at the Digital Marketing Institute is a 10-minute video that will help you identify the core components of an effective digital marketing strategy.
You scored above 80% on this assessment, which means you’re well on your way to becoming a marketing strategy expert.
If you’re ready for the next challenge, you might want to consider professional certification as a way to advance your career. Our PCM® Marketing Management certification is flexible to fit your schedule and a great way to prove to employers you have the skills to make an impact.
If you’d like to continue to round out your knowledge, you can find helpful marketing strategy resources and articles here.
SWOT analysis tends to be more internally focused, but when building your strategy you need to consider external factors, too. Which of the following factors are external?
What are some sources of information you might tap into to get ahead of the competition?
A core competency can depreciate over time.
A _______________ describes how you want your company to be perceived by your target audience.
It’s helpful to create _______ primary personas that represent your typical consumer types.
A unique value proposition describes the benefits a customer will get when using your product or service.
The perspective of marketing strategy is long term and high level.
Which of the following statements about marketing strategy is true?
Which of the following statements about marketing strategy is true?
When establishing your marketing goals, you must consider sales, profits, and customer satisfaction measurements.
What is one of the first rules of business planning?
The best strategies consist of these four elements of the marketing process: product, price, place, and promotion.
Which of the following is an insight which would help you build your strategy.
What is wrong with the following creative brief?
Our annual provider meeting is scheduled for June and since we had overwhelming positive comments about the location we are going to hold it in Chicago again.
Our challenge will be to communicate all of our new offerings for the coming year.
Our goal is for the attendees to enjoy the event so that they will sign up to attend again next year.
Insights must be indicators of your brand being a leader among your competitors.
When collecting data to guide your strategy, which technique will be most valuable?
Select all of the techniques to gather customer data to develop personalized messaging.
When testing an email message campaign, which of the follow is considered a best practice.
When starting an Account Based Marketing (ABM) program what is the best level to start?
When developing an Account Based Marketing program, which internal team will you want to ensure you get buy in from?