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The AMA is home to five industry-leading journals full of peer-reviewed research to advance our industry.

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News Stand

  • Original Research

    The 2025 AMA Marketing Skills Report identifies the skills required to thrive as a marketer today and in the future. Based on a survey of 1,200+ marketers, over 450 job postings and interviews with industry experts, this report lays out the new realities shaping the field of marketing—including the AI transformation, shifting consumer expectations and […]

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       In 2025, video content is absolutely everywhere—on your website, in your inbox, even your LinkedIn feed. But behind the scenes? Chaos. This report reveals the growing gap between video creation and video control, why it’s time to rethink video asset management, and how. Advertisement

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      View the comparison of these top Marketing tools Salesforce Marketing Cloud or HubSpot Marketing Hub—which is a better fit for your business? We analyzed over 850 software ratings and reviews for Salesforce Marketing Cloud and Hubspot Marketing Hub to help you determine if one of these tools could be a good fit for you.    Whether […]

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      Article

      Email remains a top-performing channel for email marketers—but only if their messages reach the inbox. Amid evolving privacy laws, new mailbox provider requirements, shifting consumer behaviors, and evolving technology, deliverability is tougher than ever.  Validity’s latest report reveals why global inbox placement declined in 2024 and what marketers must do to stay ahead.  Look inside […]

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    “To the American Marketing Association, I extend my heartfelt thanks. Your commitment to providing such a wonderful event is commendable. This experience has rejuvenated my marketing strategy and revitalized my skills. My confidence has soared, and I now feel armed with cutting-edge strategies that will propel me to new heights in my company and career.”

    Parissa Burton
    Marketing Manager | Brand Strategist
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