Winter 2025
What Marketers Would Do with an Extra $1 Million
Insights from The CMO Survey
Marketing to End War, Create Peace, and Enhance Sustainable Well-Being
A new Journal of Public Policy & Marketing Special Issue
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Article
A New Playbook: Engaging with Intersectionality to Guide Inclusive Marketing Strategies
A Journal of Marketing study develops a framework for how marketing research can better serve understudied customers by incorporating intersectional marketing practices.
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Article
The Ambassador Effect: Companies Can Increase Sustainable Behavior by Urging Consumers to Become Prosocial Ambassadors
This Journal of Marketing study shows how ambassador programs are a cost-effective and long-lasting way of increasing sustainability.
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Article
Do Self-Donations Work in Fundraising? A New Study Finds That Creators Who Contribute Their Own Funds See Better Results
This Journal of Marketing study shows how self-donation, in which project creators invest their own money into their initiatives, makes projects significantly more likely to achieve success on crowdfunding platforms.
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Article
If You Won’t Be Green, Then I Will! When Do Consumers Compensate For Their Partners’ Unsustainable Behavior?
How does a person’s unsustainable actions affect the behaviors of their romantic partner? This Journal of Marketing Research study explores.
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Article
When It Feels Wrong to Feel Good: Consumers Don’t Want “Corrective” Content After Exposure to Human Suffering
Individuals feel wrong consuming happy content shortly after viewing content related to human suffering, having interesting implications for marketers.
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Article
When Inclusive Marketing Doesn’t Resonate: How Brands Can Build Trust in Inclusivity-Focused Product Lines
Many inclusivity efforts fall short for underrepresented consumers. This Journal of Marketing study explores consumer skepticism and offers strategies to build genuine brand trust.
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RESEARCH INSIGHT
Does Listening to the News vs. Reading It Change What We Remember?
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