Editorial Mission
Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive marketing scholarship. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline.
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Impact factor: 11.5
AMA Members have access to all Journal of Marketing articles via AMA’s partner, SAGE Publishing. To access the full catalog of articles, please log in at the top of this page.
What's New
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SCholarly insight
Are Short-Term Metrics Ruining Influencer–Brand Partnerships?
This Journal of Marketing study shows that excessive reliance on short-term metrics can harm influencer–brand partnerships, reducing their effectiveness and damaging trust.
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podcast
JM Buzz Deep Dive: How Marketing Can Help Decolonize Health Care (with Dr. Samantha Cross)
A Journal of Marketing study shows how targeted marketing can dismantle colonial health narratives, amplifying First Nations voices for fair health services
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Scholarly Insight
Why Low-Income Consumers Avoid Healthy Foods—and How to Change Their Minds
A Journal of Marketing study shows that low-income consumers’ unhealthy food choices aren’t just about access or cost—they’re about perception.
For Authors
Editorial Leadership
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Marketing Insights from AMA Fellows
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Article
The Past, Present, and Future of Marketing [Philip Kotler’s Insights]
Phil Kotler, the “father of modern marketing,” reflects on the past and future of the discipline.
Journal of Marketing Research-Driven Apps
Research-Driven App
Writing Clarity Calculator
This tool can help scholars recognize and repair unclear writing so their research can make a larger impact.
Research-Driven App
Market Structure Map
This tool provides an interactive visualization of market structure among brands.
Research-Driven App
Syntactic Surprise Calculator
This tool measures the unexpectedness of syntax to improve marketing communications.
Research-Driven App
Do No Harm? Unintended Consequences Of Pharmaceutical Price Regulation In India
This web companion extends the research paper, “Do No Harm? Unintended Consequences of Pharmaceutical Price Regulation in India” by providing detailed context and results.
Additional Resources
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DEI Commitment
Journal of Marketing is committed to a diverse, inclusive, and welcoming publishing environment that includes editorial teams and scholars of all races, genders, sexual orientations, and religious affiliations around the world. JM‘s marketplace of ideas thrives when diverse people and perspectives come together to tackle important marketing questions and problems facing our world.