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Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive marketing scholarship. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline. Learn more about JM here.
Impact factor: 11.5
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scholarly insight
Understanding the Trade-off Between Consumer Privacy Measures and Ad Effectiveness
This Journal of Marketing study focuses on multiproduct ads to explore the consequences of privacy-preserving policies adopted by tech giants like Google on ad performance.
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Podcast
Do Good and Talk About It! How Financial Valuation and External Reporting of Marketing Assets Benefits Companies
Do you know the financial value of Gatorade’s or Netflix’s customer base? If your answer is no, you’re not alone. Firms provide little external information about the financial value of their marketing assets such as brands and customer relationships. This Journal of Marketing study shows managers should rethink this approach 🎧
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Scholarly Insight
How Should Luxury Brands Navigate the "Enrichment Economy?"
The “enrichment economy,” where consumers buy luxury goods like watches and sneakers to increase their capital and resell at a profit, follows a logic distinct from conventional markets. A Journal of Marketing study shows how brands can navigate this.
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Marketing Insights from AMA Fellows
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Article
The Past, Present, and Future of Marketing [Philip Kotler’s Insights]
Phil Kotler, the “father of modern marketing,” reflects on the past and future of the discipline.
Journal of Marketing Research-Driven Apps
Research-Driven App
Writing Clarity Calculator
This tool can help scholars recognize and repair unclear writing so their research can make a larger impact.
Research-Driven App
Market Structure Map
This tool provides an interactive visualization of market structure among brands.
Research-Driven App
Syntactic Surprise Calculator
This tool measures the unexpectedness of syntax to improve marketing communications.
Research-Driven App
Do No Harm? Unintended Consequences Of Pharmaceutical Price Regulation In India
This web companion extends the research paper, “Do No Harm? Unintended Consequences of Pharmaceutical Price Regulation in India” by providing detailed context and results.
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DEI Commitment
Journal of Marketing is committed to a diverse, inclusive, and welcoming publishing environment that includes editorial teams and scholars of all races, genders, sexual orientations, and religious affiliations around the world. JM‘s marketplace of ideas thrives when diverse people and perspectives come together to tackle important marketing questions and problems facing our world.
Journal of Marketing Research (JMR) delves into the latest thinking in marketing research concepts, methods, and applications from a broad range of scholars. It is included in both the Financial Times top 50 business journals and the University of Texas at Dallas research rankings journal list. Learn more about JMR here.
Impact factor: 5.1
Scimago journal ranking: 6.321
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Scholarly Insight
How Brand Differentiation Shapes Corporate Culture and Profits
A Journal of Marketing Research study shows that vertical brand differentiation is associated with lower employee pay, whereas horizontal brand differentiation is associated with higher pay.
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Scholarly Insight
Steady Rides, Steady Profits: Detecting Customer Routines to Optimize CRM Strategies
This Journal of Marketing Research study finds customers with routines exhibit heightened future usage and engagement rates, lower price sensitivity, and greater resilience to service disruptions.
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special issue
Mitigation in Marketing
This JMR special issue advocates for a mitigation-based approach to marketing scholarship, with a key goal of developing strategies to reduce the potentially deleterious outcomes of marketing.
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Featured
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Marketing News
Causal Inference with Quasi-Experimental Data
This in-depth guide provides an overview of the methodological toolkit available to empirical researchers who are interested in making causal inference using quasi-experimental data.
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Journal of Public Policy & Marketing (JPP&M) is a forum for understanding the nexus of marketing and public policy, with each issue featuring a wide-range of topics, including, but not limited to, ecology, ethics and social responsibility, nutrition and health, regulation and deregulation, security and privacy. Learn more about JPP&M here.
Impact factor: 5.1
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Special Issue
TCR Impact
Transformative Consumer Research (TCR) is a movement that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world. In this JPP&M Special Issue, marketing scholars discuss an agenda to accelerate the success of impactful academic research in this space.
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Special Issue
Marketing to Prevent Radicalization: Developing Insights for Policies
JPP&M special issue editors Marie Louise Radanielina and Yany Grégoire set out to add marketing voices to the conversation about radicalization. Check out the research here.
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Research Curation
JPP&M Articles Addressing Race, Diversity, and Inclusion
JPP&M chronicles and analyzes the joint impact of marketing and governmental actions on economic performance, consumer welfare, and business decisions. This page catalogs JPP&M‘s contributions on the topic of race and its intersection with marketing and public policy.
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Special Issue
Meta-Analyses and Systematic Reviews in Marketing and Public Policy
Check out the research in the January 2024 Journal of Public Policy & Marketing special issue, “Meta-Analyses and Systematic Reviews in Marketing and Public Policy.”
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Journal of International Marketing (JIM) is dedicated to advancing international marketing practice, research and theory. This journal’s prime objective is to bridge the gap between theory and practice in international marketing for business scholars and practitioners. Learn more about JIM here.
Impact factor: 4.9
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research insight
Becoming TikTok Famous: How Global Brands Engage Emerging-Market Consumers
How can managers of global brands increase likes, shares, and comments on TikTok? A Journal of International Marketing study explores.
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Research Insight
Optimizing Global Branding by Combining Local and Foreign Elements
A Journal of International Marketing study shows that building a brand image with balanced local and foreign branding elements leads to more favorable brand and product evaluations compared to either local or foreign appeals alone.
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Special Issue
Brands and Branding in an International Context
This Journal of International Marketing Special Issue takes a fresh look at brands and branding in an international context, exploring several forward-thinking branding topics and perspectives.
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Calls for Papers
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Event
Journal of International Marketing Paper Development Workshop
This workshop at the 2025 AMA Winter Academic Conference will allow participants to receive feedback on their research from experienced editors and reviewers, helping to strengthen manuscripts for potential submission to JIM. Click here to learn how to apply.
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Special Issues
- Brands and Branding in an International Context
- Theory and Practice in Global Marketing (TPGM)
- Customer Engagement in International Markets
- Well-Being in a Global World, Part 1: Lessons from a Global Pandemic
- Well-Being in a Global World, Part 2: Future Directions for Research in International Marketing
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Journal of Interactive Marketing aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting, and service of individual customers. We strive to publish leading-edge, high-quality, and original research that presents results, methodologies, theories, concepts, models, and applications on any aspect of interactive marketing. Learn more about the journal here.
Impact factor: 6.8
Recommended Reading
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Research Insight
Getting the Recipe Right: How Different Content Combinations Drive Social Media Engagement
In a Journal of Interactive Marketing study, researchers analyze engagement behaviors across 516 Instagram stories and identify distinct social media content “recipes” that drive successful engagement. They identify four specific combinations for engagement: “loud,” “informative,” “affective,” and “relational.”
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Research Insight
Should You Feed the Trolls? How Toxic Social Media Comments Can Increase Product Usage
This Journal of Interactive Marketing study explores the types of content that attract toxic comments, and it finds that toxic comments aren’t always a bad thing.
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Special Issue
Information Technologies and Consumers’ Well-Being
Check out the research from the latest Journal of Interactive Marketing special issue.
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Award-Winning Research
Montaguti, Valentini, and Vecchioni Win 2023 Journal of Interactive Marketing Best Paper Award
The winners of the 2023 Best Paper Award are Elisa Montaguti, Sara Valentini, and Federica Vecchioni. Click here to learn more about the winning article and view the finalists.
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