University of British Columbia
Toronto Metropolitan University
University of British Columbia
The annual Sheth Foundation/Journal of Marketing Award honors a Journal of Marketing article that has made long-term contributions to the field of marketing. An article is eligible for consideration to receive the award in the fifth year after its publication. The criteria for selection include the quality of the article’s contribution to theory and practice, its originality, its technical competence (if relevant), and its impact on the field of marketing.
The winners of the 2024 Sheth Foundation/Journal of Marketing Award are Katherine White, Rishad Habib, and David J. Hardisty for their article, “How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework” (Volume 83, Issue 3).
The selection committee, composed of Michael Trusov (University of Maryland), Marc Fischer (University of Cologne), and Vanitha Swaminathan (University of Pittsburgh), noted:
“We are excited to announce that ‘How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework’ by Katherine White, Rishad Habib, and David J. Hardisty, featured in the Journal of Marketing in 2019, is this year’s award winner. This decision, highlighting the paper’s exceptional contributions to the field, was made after an ERB vote and committee selection from among five finalists, each showcasing remarkable work published in the journal that year.
The paper introduces the SHIFT Framework, a pioneering and comprehensive approach to fostering sustainable consumer behaviors through Social influence, Habits, Individual self, Feelings and cognitions, and Tangibility. This framework emerges from a systematic literature review of over 300 academic articles, integrating insights from marketing, management, psychology, and economics to provide a comprehensive, actionable guide for both academics and practitioners.
The proposed framework has profoundly impacted marketing practice, influencing a wide array of stakeholders such as businesses, nonprofits, and government organizations, with collaborations ranging from big brands to city governments and startups. This work has facilitated the application of the framework in various educational settings, including executive education, undergraduate, and PhD courses, where it’s used to develop and test sustainable behavior change strategies. Furthermore, the framework’s concepts have been distilled into accessible articles for a managerial audience in such publications like Harvard Business Review and The Conversation. Over 50 organizations, including major corporations and nonprofits, have utilized the SHIFT Framework, showcasing its widespread application and dissemination through diverse channels such as conferences, webinars, and academic presentations.”
A summary of the SHIFT framework is available here.
Listen to the authors present their findings:
(source: May 2019 JM Webinar)
The article will be honored at the Summer AMA Academic Conference. Previous recipients of this award can be found here.
The other excellent finalists for the award were:
- “Creating Effective Online Customer Experiences,” by Alexander Bleier, Colleen M. Harmeling, and Robert W. Palmatier
- “Marketing in the Sharing Economy,” by Giana M. Eckhardt, Mark B. Houston, Baojun Jiang, Cait Lamberton, Aric Rindfleisch, and Georgios Zervas
- “The Temporary Marketing Organization,” Allègre L. Hadida, Jan B. Heide, and Simon J. Bell
- “Brand Coolness,” by Caleb Warren, Rajeev Batra, Sandra Maria Correia Loureiro, and Richard P. Bagozzi
Go to the Journal of Marketing