Verlegh and Fossen Selected as Next Journal of Interactive Marketing Editors

The American Marketing Association is pleased to announce that Peeter Verlegh will be the next Journal of Interactive Marketing Editor in Chief, with Beth Fossen serving as Coeditor. The new team will serve a three-year term starting June 1, 2024, with the current editors handling revisions until the end of the year. The new editorial team is balanced methodologically, with Verlegh focusing more on the behavioral side, and Fossen focusing more on quantitative research.

Peeter Verlegh is Professor of Marketing and Head of the Marketing Department at Vrije Universiteit Amsterdam. He holds a PhD in Marketing from Wageningen University in the Netherlands and an MSc in Food Science from the same university. Before coming to VU Amsterdam in 2014, he was on the faculty at RSM Erasmus University and the University of Amsterdam. Peeter has been a visiting scholar in the marketing group at University of Colorado-Boulder and guest-lectured at ESADE, Prague School of Economics, Corvinus University, and Gedu College of Business Studies in Bhutan. He has served on the editorial boards of five journals, including the Journal of Consumer Research and IJRM. Peeter studies consumer responses to branding and marketing communications, as well as the social interactions among consumers (i.e., word of mouth and social media). In his research, he emphasizes topics and findings that can be translated to practical implications for business and society, with an eye on a better future for everyone. He studies these phenomena from a psychological perspective, and mostly relies on experimental research and (occasionally) survey data.

Beth Fossen has made strong contributions to interactive marketing, with a special emphasis on online and social media. She is the Eli Lilly and Company Faculty Fellow in the Marketing Department at the Kelley School of Business at Indiana University and earned her PhD in Marketing at Emory University. Fossen is an empirical modeler, and her primary research areas include advertising, online word of mouth, social media, and political marketing. She serves on the editorial boards of Marketing Science, Journal of Marketing, Journal of Marketing Research, and IJRM. Her research has been published in such journals as Marketing Science, IJRM, JAMS, and QME. She has won the ISMS Doctoral Dissertation Proposal Competition Award and the MSI Alden G. Clayton Doctoral Dissertation Proposal Competition Award, and she was a finalist for the John D.C. Little Award (awarded annually for the best marketing paper published in an INFORMS journal). Prior to joining academia, Fossen worked as a political consultant and campaign manager.

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