The AMA Foundation (AMAF) is thrilled to recognize Simon Blanchard as the recipient of the 2024 Robert J. Lavidge Global Marketing Research Award!
The Robert J. Lavidge Global Marketing Research Award recognizes a marketing practitioner or educator who has devised and successfully implemented a research/insight procedure within the last five years that has practical implications for use by others. Professor Blanchard’s work on locational choices (how consumers choose to select seats around others), published here in the Journal of Marketing Research, and the subsequent development of the experimental platform Seat Map Lab to study seating choices led to his selection for the award. View a full list of past winners here.
Provost Distinguished Associate Professor and Dean’s Professor, Georgetown University
Professor Blanchard’s research integrates experimental and observational data analysis to explore complex consumer decision-making processes. Methodologically, he focuses on developing innovative marketing research techniques, particularly within survey design, data collection tasks, and modeling of unobserved consumer heterogeneity. Substantively, his interest centers on how consumers engage with financial and technology companies.
Professor Blanchard has authored more than 30 articles, published in leading marketing and psychology journals, including the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Psychological Science, and Psychometrika, as well as several in data science outlets. Recognized as one of the top 40 business professors under 40 by Poets&Quants, he has also been honored as a Young Scholar (2017) and Scholar (2023) by the Marketing Science Institute.
Currently a faculty member at Georgetown University’s McDonough School of Business, Professor Blanchard serves as an Associate Editor for the Journal of Marketing, the Journal of Marketing Research, the Journal of Consumer Research, and the International Journal of Research in Marketing. He also lends his expertise in marketing and research to commercial litigation and consults for financial services and technology companies on business strategies and research. His insights and research have been extensively featured in prominent media outlets including NPR Marketplace, Harvard Business Review, The New York Times, The Wall Street Journal, Forbes, and NBC News.
This award will be presented in-person at the 2024 AMA Summer Academic Conference in Boston, MA, August 16-18, 2024.