During Giving Tuesday, the American Marketing Association Foundation to celebrate work of community members
Chicago, IL—Starting in November and going through the end of 2024, the American Marketing Association (AMA) Foundation will be raising awareness and funds to elevate marketing visionaries, empower future generations, inspire a more diverse industry and ensure marketing research impacts public good. Gifts to the AMA Foundation go to support the community and programs of the American Marketing Association.
Participating in Giving Tuesday—a global generosity movement that encourages people and organizations to revolutionize the communities they are part of—the Foundation encourages the community to come together to raise awareness and support for the AMA programs. As the leading global professional marketing association, the AMA is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact.
For this year’s Giving Tuesday efforts, the AMA Foundation is encouraging donations to the AMAF General Fund which supports the AMA’s mission and initiatives that bridge gaps, foster collaboration and drive positive change. Donors may also select one of the AMA’s specific funds should they wish to directly fund existing initiatives, including funds which support student learning, academic scholarship, and professional marketers’ achievements. To donate, visit AMA.org.
Over the next few weeks, the Foundation will be sharing stories from past award recipients and program participants and showcasing what it’s meant to be a part of this vibrant, growing, and vital community of marketers. Please join AMA in celebrating by re-sharing these inspiring stories on social media and LinkedIn, or by sharing your own AMA experiences with #GivingTuesday.
“For almost 100 years, the AMA has been the place where marketers of all types come together to strengthen marketing knowledge and practice. At this time of year, being able to make a donation of gratitude to the AMA in support of all that it provides students, professionals, and academics is a simple way to say thank you,” said AMA Foundation Board Chair, Kimberly A. Whitler, Frank M. Sands Sr. Associate Professor of Business at University of Virginia’s Darden School of Business.
“In big and small ways, each of us has the opportunity to create change in our communities. We share our time, our talent, and our resources to make the world a better place,” said AMA CEO, Bennie F. Johnson. “Our marketing community continually reimagines our industry and our work, making it more reflective of who we are as a profession. I’m glad to see the kindness and generosity that embodies our community of marketers.”
The Foundation is the philanthropic arm of the AMA. More information about the AMA Foundation is available at AMA.org.
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About the American Marketing Association (AMA)
As the leading global professional marketing association, the AMA is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The AMA is home to five premier scholarly journals including: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of International Marketing, and Journal of Interactive Marketing. Our industry-leading training events and conferences define future forward practices, while our professional development and PCM® professional certification advance knowledge. With 70 chapters and a presence on 350 college campuses across North America, the AMA fosters a vibrant community of marketers. The association’s philanthropic arm, the AMA’s Foundation, is inspiring a more diverse industry and ensuring marketing research impacts public good.
AMA views marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You can learn more about AMA’s learning programs and certifications, conferences and events, and scholarly journals at AMA.org.
