The American Marketing Association (AMA) and the American Marketing Association Foundation (AMAF) are pleased to announce Laura Colm as the winner of the Robert Lusch Early Career Research Award for her 2020 Journal of Marketing article, “Dynamic Governance Matching in Solution Development,” coauthored with Andrea Ordanini and Torsten Bornemann.
Bocconi University
Laura Colm is Associate Professor of Practice in Marketing and Sales at SDA Bocconi, Bocconi University’s School of Management, in Milan (Italy). Her research activities focus on B2B and industrial relationships marketing, services marketing, and service-based business models (e.g., solution selling, everything-as-a-service), as well as the interface of marketing and sales (e.g., e-commerce and sustainable omnichannel strategies). She is Head of Core Team of SDA Bocconi’s Mobius Lab on future mobility, as well as a member of the Commercial Excellence Lab (CEL).
She has authored articles, books, international book chapters, and teaching cases, and her work has been published in Journal of Marketing and Journal of Service Research, among others.
Laura was finalist and runner-up for the best dissertation award by AMA SERVSIG in 2022. She won a teaching award at Bocconi University in 2021, the ASFOR GSE Research/Greenleaf Publishing annual best case study award in 2016, and the Lyam Glynn research scholarship by AMA SERVSIG and Arizona State University in 2014.
She teaches courses with a main focus on e-commerce and omnichannel sales, digital marketing, services marketing, and qualitative research methods and is adjunct professor at Bocconi University. Laura serves as an editorial review member for Journal of Business Research and as an ad hoc reviewer for Journal of Service Research and Journal of Business Ethics.
Laura earned a PhD in Marketing Management with highest honors from the University of Stuttgart and an M.Sc. in Marketing Management, as well as a B.Sc. in Business Administration and Management from Bocconi University. She is a golfer and loves opera and reading.
2024 Finalists
The 2024 award committee would also like to recognize two finalists:
Indiana University
Dionne Nickerson (Indiana University) for her article:
Nickerson, Dionne, Michael Lowe, Adithya Pattabhiramaiah, and Alina Sorescu (2022), “The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective,” Journal of Marketing, 86 (2), 5–28.
University of Florida
Tianxin Zou (University of Florida) for his article:
Zou, Tianxin and Baojun Jiang (2020), “Integration of Primary and Resale Platforms,” Journal of Marketing Research, 57 (4), 659–76.
About the American Marketing Association (AMA)
As the largest professional marketing association in the world, the AMA is trusted by marketing and sales professionals to help them discover what’s coming next in the industry. The AMA has a community of local chapters in more than 70 cities and 350 college campuses throughout North America. The AMA is home to award-winning content, PCM® professional certification, premiere academic journals, and industry-leading training events and conferences. For more information about the AMA, visit www.ama.org.