Journal of Marketing Announces New Coeditors

Recently appointed Journal of Marketing editor designate Jan-Benedict E.M. Steenkamp is pleased to announce the selection of four coeditors to serve during his editorship, which begins July 2025: Marc Fischer, Kelly L. Haws, Maura L. Scott, and Rebecca J. Slotegraaf.

Requests for Editor in Chief nominations were posted in June, and AMA received many strong nominations from leading marketing scholars. The nominees went through a rigorous multistage evaluation process by a seven-member committee headed by Roland Rust, AMA’s VP of Publications.

Marc Fischer is Chaired Professor of Marketing Science and Analytics at the University of Cologne. His expertise includes the measurement and management of marketing performance, brand management and the optimization of marketing mix.

His articles have appeared in Journal of Marketing Research, Journal of Marketing, Marketing Science, Management Science, Quantitative Marketing and Economics, International Journal of Research in Marketing, Interfaces, and other academic journals. Seven articles won or were finalists for major awards, including Gary L. Lilien ISMS-MSI Practice Prize (2x), JMR Paul E. Green Award, INFORMS Franz Edelman Award, JM & JMR Lehmann Award, and VHB Best Paper Award (2x). Dr. Fischer currently serves as an Associate Editor for Journal of Marketing and on the Editorial Review Boards of Journal of Marketing Research, Journal of Consumer Research and International Journal of Research in Marketing.

He was a professor of marketing (part-time) at the UTS Business School, University of Technology Sydney, from 2014 to 2020. He is Morrison Faculty Fellow at the Anderson Graduate School of Management at University of California, Los Angeles; a founding member of the Advisory Council of the Marketing Accountability Standards Board (MASB), Chicago; and serves on the Advisory Boards of the AiMark Foundation in Amstelveen, The Netherlands, and Analyx, Berlin, a company specialized in marketing analytics applications. He is also Chair and founding member of the Schmalenbach Working Committee “Marketing Performance Analytics,” in which academics work together with top marketing executives across industries on current topics of high relevance.

Fischer is Co-Spokesperson of the Consortium BERD@NFDI – NFDI for Business, Economic and Related Data, a consortium to build a research data infrastructure for unstructured data that is funded by the German Research Foundation with a grant of EUR 15,000,000.

Kelly L. Haws is Anne Marie and Thomas B Walker Chair, Professor of Marketing at Vanderbilt University. A prolific researcher with a focus on consumer behavior, Kelly Haws’ work on food decision making has garnered significant attention from marketers and consumers alike.

Haws was named a Young Scholar by the Marketing Science Institute (MSI) in 2009, and in 2013, she was awarded the Early Career Award by the Association of Consumer Research. In 2018, she was recognized as an MSI Scholar. She was previously a Vanderbilt Chancellor’s Faculty Fellow, and now holds the Anne Marie and Thomas B. Walker, Jr. Chair.

She is an Associate Editor for Journal of the Academy of Marketing Science and an editorial review board member for Journal of Consumer Research, Journal of Consumer Psychology, Journal of Retailing, Journal of Public Policy & Marketing, Marketing Letters, and Journal of Business Research. She is the co-chair of the Society of Consumer Psychology 2019 conference.

Haws’ work has appeared in numerous publications, including Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, Journal of Public Policy & Marketing, Management Science, Journal of Personality and Social Psychology, Journal of the Academy of Marketing Science, Appetite, American Journal of Preventative Medicine, and others.

Maura L. Scott is Professor of Marketing and the Edward M. Carson Chair in Services Marketing at the W. P. Carey School of Business, at Arizona State University. Her research interests include consumer behavior, consumer and societal well-being, public policy, and services marketing. Her research examines how to help improve consumers’ financial, health, and food decisions, particularly among underrepresented, marginalized, and vulnerable populations.

She serves as associate/area editor for Journal of Marketing Research, Journal of Consumer Psychology, and Journal of the Academy of Marketing Science. Scott previously served as joint editor-in-chief of the Journal of Public Policy & Marketing.

Scott serves on the Board of Directors of the American Marketing Association and is a past president of the American Marketing Association’s Academic Council. She has also served on the Board of Directors for the Association for Consumer Research (ACR).

Her research is published in leading scholarly journals including Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and Journal of Public Policy & Marketing, among others.

Scott won the Society for Consumer Psychology’s 2024 Distinguished Scientific Contribution Award. She has won the Thomas C. Kinnear Best Paper Award (JPP&M), the Weitz-Winer-O’Dell Award (JMR), the AMA-EBSCO-RRBM Award for Responsible Research. She was a finalist for the Paul E. Green Award (JMR) and an honorable mention for the Robert Ferber Award (JCR). She serves as an academic fellow of the Marketing Science Institute.

Rebecca Slotegraaf is Associate Dean for Research and Neal Gilliatt Chair and Professor of Marketing at Indiana University. Her research focuses on understanding when new product introductions, environmental sustainability, and brand strength influence a firm’s financial returns and competitive advantage. She has published in numerous top-ranked marketing and management journals, including Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, and Organization Science. Her research was a finalist for the Jan Benedict Steenkamp Award for Long-term Impact and earned the Jagdish N. Sheth Award.

She currently serves as an Associate Editor for Journal of Marketing Research and serves on the Editorial Boards of five other top-ranked journals. She also served as an Associate Editor for the 3rd Edition of the PDMA New Product Management Handbook. Slotegraaf has taught at the undergraduate, MBA, and PhD levels, and received the Indiana University Trustees Teaching award in 2014 and 2018. She also received an innovative teaching award from the Kelley School of Business in 2008. Slotegraaf has worked with several companies and builds her insights from work across several industries, including automotive, consumer durables, fast-moving consumer goods, high-technology, and pharmaceuticals.

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