University of North Carolina at Chapel Hill
Jan-Benedict E.M. Steenkamp has been selected as the recipient of the annual Hans B. Thorelli Award for his article, “Global Versus Local Consumer Culture: Theory, Measurement, and Future Research Directions,” which appeared in the March 2019 issue (Vol. 27, No. 1) of Journal of International Marketing. The award honors a Journal of International Marketing article published 5+ years ago that has made the most significant and long-term contribution to international marketing theory or practice.
The committee overseeing the selection process included Lyn Amine (Saint Louis University), Nandini Nim (University of Texas at El Paso), and Jaime Noriega (University of Houston). The committee stated:
Undoubtedly the most influential among many worthy nominated ones, this article’s success is grounded in extensive research and relevance, making it a top contender. Widely disseminated, its depth and breadth unquestionably warrant its acclaim. A valuable resource for teaching doctoral Consumer Behavior (CB) and strategy seminars, it seamlessly integrates theoretical and practical aspects, covering attitude, behavior, marketing strategy, and managerial implications.
With a comprehensive literature review and exploration of research options for GCC/LCC theory, it provides actionable insights for managerial use. The paper’s notable contribution to the international marketing literature and its impact on the Journal of International Marketing further solidifies its significance, as reflected in its impressive citation count and downloads, making it a significant and practical choice for theory and application.
View past winners of this award here.
About the Journal of International Marketing
Journal of International Marketing is dedicated to advancing international marketing practice, research and theory. This journal’s prime objective is to bridge the gap between theory and practice in international marketing for business scholars and practitioners.
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