Deadline for Submissions: Wednesday, August 28, 2024
Chicago, IL—The American Marketing Association (AMA) invites you to add to the conversation and engage with the academic community as a conference presenter at the 2025 AMA Winter Academic Conference. The 2025 conference theme—Marketing in Service of Nature and Humanity—explores the vital role of marketing in expanding traditional profit-centric models in pursuit of planetary well-being and the collective good.
The conference welcomes ideas and submissions from a variety of perspectives and methods. We’re looking for contributions that offer a more connected and well-rounded view of marketing, highlighting the links between the environment, people, and communities, and emphasizing the importance of supporting those who are most vulnerable.
The 2025 AMA Winter Academic Conference will take place February 14-16, 2025 at the Sheraton Phoenix Downtown in Phoenix, Arizona. Additional information about the conference is available at AMA.org.
Additional information and requirements for proposals can be found on AMA’s Call for Papers page.
Conference tracks include:
- Artificial Intelligence and Technology
- Branding and Marketing Communications
- Consumer Behavior
- Digital and Social Media Marketing
- Marketing Strategy and Global Marketing
- Marketing Research and Innovation
- Retailing and Sales
- Service Research and Customer Experience
- Sustainability and Public Policy
- Vulnerability and Consumer Well-being
Submission types include: competitive papers, posters, special sessions, and flash talks.
Timeline for submissions:
- Call for Papers Due: Wednesday, August 28, 2024
- Accept/Reject Notifications Sent: November 19, 2024
- Event Early-Bird Registration: January 15, 2025
Learn more about the 2025 AMA Winter Academic Conference and submit a proposal.
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About the American Marketing Association (AMA)
As the leading global professional marketing association, the AMA is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The AMA is home to five premier scholarly journals including: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of International Marketing, and Journal of Interactive Marketing. Our industry-leading training events and conferences define future forward practices, while our professional development and PCM® professional certification advance knowledge. With 70 chapters and a presence on 350 college campuses across North America, the AMA fosters a vibrant community of marketers. The association’s philanthropic arm, the AMA’s Foundation, is inspiring a more diverse industry and ensuring marketing research impacts public good.
AMA views marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You can learn more about AMA’s learning programs and certifications, conferences and events, and scholarly journals at AMA.org.