Adobe and Deloitte Digital Will Co-Sponsor AMA’s Nationally Recognized Case Competition
Chicago, IL— The American Marketing Association (AMA) is excited to host the 2024-2025 Collegiate Case Competition. This year-long academic competition unites elite marketing students to tackle a real-world business challenge provided by this year’s co-sponsoring partners. This year’s co-sponsors are Adobe and Deloitte Digital.
The competition provides AMA collegiate members the opportunity to demonstrate their creativity and marketing expertise while connecting with academics and professionals in the industry. It culminates at the 2025 AMA International Collegiate Conference in New Orleans, Louisiana, showcasing the most innovative solutions. This national event challenges nearly 100 collegiate teams to develop and propose strategic marketing plans in response to a detailed case challenge presented by the co-sponsors.
“This Case Competition represents the spirit of innovation and leadership that defines the next generation of marketers. We’re excited to see the incredible ideas these teams will bring to life,” said Bennie F. Johnson, CEO of the American Marketing Association. “We are intentionally investing in the future of our industry and profession through our students and the Case Competition. The talent we see in AMA’s collegiate community is astounding and I’m glad to recognize Adobe and Deloitte Digital who are helping to support the creativity of students who are creating innovative solutions for the next generation.”
Dates and Location
- Registration Information for the 2025 AMA Collegiate Case Competition
- Intent to Participate Sign Up Deadline: November 13, 2024
- Full Written Case Submission Deadline: December 4, 2024
- Rules and Guidelines
More information is available on AMA.org about the AMA Collegiate Case Competition and the International Collegiate Conference to be held in New Orleans, Louisiana in April 2025. If you are interested in volunteering to be a judge for the AMA Collegiate Case Competition, you can find additional information here. Undergraduate student judge volunteers can find more information here.
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About the American Marketing Association (AMA)
As the leading global professional marketing association, the AMA is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The AMA is home to five premier scholarly journals including: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of International Marketing, and Journal of Interactive Marketing. Our industry-leading training events and conferences define future forward practices, while our professional development and PCM® professional certification advance knowledge. With 70 chapters and a presence on 350 college campuses across North America, the AMA fosters a vibrant community of marketers. The association’s philanthropic arm, the AMA’s Foundation, is inspiring a more diverse industry and ensuring marketing research impacts public good.
AMA views marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You can learn more about AMA’s learning programs and certifications, conferences and events, and scholarly journals at AMA.org.
As used in this document, “Deloitte” means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of our legal structure. Certain services may not be available to attest clients under the rules and regulations of public accounting.