Academic, Collegiate, Leadership, Public Policy, and Higher Education events will be showcased for the marketing community
Chicago, IL—The American Marketing Association (AMA) is pleased to announce the schedule of 2025 events and conferences for the marketing community. Focused on academic development, equipping students to build the future, leadership events for CMOs and executives, professional development for marketers in the higher education space, and a public policy conference to address issues at the intersection of consumers, organizations, and policymakers are just a few of the 2025 learning highlights.
All AMA events and registration information can be found at AMA.org.
AMA Winter Academic Conference
February 14-16, 2025
Phoenix, AZ
Marketing in Service of Nature and Humanity
The 2025 theme, Marketing in Service of Nature and Humanity, emphasizes the crucial role marketing plays in expanding beyond traditional profit-centric models. Join the conversation on the importance of integrating environmental stewardship, social responsibility and inclusivity into marketing practices to promote planetary well-being and the collective good.
Registration and event information
AMA International Collegiate Conference
April 3-5, 2025
New Orleans, LA
Evolve Your Marketing Future
Join us at the 2025 AMA International Collegiate Conference and embrace our empowering new theme—Evolve. This theme captures the vision of growth, innovation, and progression in the dynamic world of marketing. Immerse yourself in three days of transformative experiences designed to empower and equip you with the skills and insights necessary to navigate and excel in the evolving world of marketing. Get ready to be part of thrilling competitions, engaging chapter activities, insightful career prep programming, and invaluable networking opportunities.
Registration and event information
AMA Marketing & Public Policy Conference
June 20-22, 2025
Washington, DC
Building Resilience by Building Bridges: Business, Marketing and Policy for Societal Well-Being
Integrate yourself in marketing and policy discussions and collaborations, focusing on building and improving resilience to the multiple adverse trends democratic societies face. Among the most critical strains identified in the World Economic Forum’s 2024 global risks outlook are:
- Socio-political polarization
- Extreme weather and other critical changes to Earth systems
- Cyber insecurity and disinformation
- Outbreak of wars
These challenges create a fragmented and ever-changing landscape, putting pressure on a key mechanism for societal well-being: collective action and collaboration between governance, corporate, and civil society actors.
Registration and event information
AMA Summer Academic
August 22-24, 2025
Chicago, IL
Data Revolution: Empowering Humanity
Data plays an increasingly expansive role across life and commerce today, not just as a tool for business growth but as a force that can drive positive global change. As a melting pot of diversely informed disciplines (psychology, sociology, economics, computer science), marketing is uniquely positioned to capitalize on and be informed by the ongoing data revolution. Marketing provides insights into our self-perception, our view of others, our assessment of how others perceive us and our ideas for improving our world. It shapes market existence and function. Yet, to maximize opportunities through data requires us to think differently. As scholars developing deep theoretical knowledge, we must harness the value of diverse and novel data that will require nothing short of a revolution defined by new methods, new theories and collaborations across diverse disciplines (e.g., medicine, public health, law, urban planning). Mainly, it will require an openness and a hunger for unique perspectives that can enrich our own.
Registration and event information
AMA Symposium for the Marketing of Higher Education
November 9-12, 2025
National Harbor, MD
Building a Brighter Future for Higher Ed Together
For over 30 years, the AMA Symposium for the Marketing of Higher Education has been a leading event in shaping the future of higher ed marketing.
Our peer-reviewed program is designed to help you refine your strategy, strengthen your institution’s reputation and ensure long-term financial health. Beyond the sessions and presentations, the Symposium offers a collaborative space where ideas turn into action and innovation drives progress. Join fellow marketers in building a brighter future for higher education—register today to be part of this transformative experience.
Registration and event information
Learn more about AMA’s 2025 conferences and upcoming events at AMA.org.
For media questions or to request media credentials for an event, please contact Amy Gwiazdowski, VP, Communications at agwiazdowski@ama.org.
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About the American Marketing Association (AMA)
As the leading global professional marketing association, the AMA is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The AMA is home to five premier scholarly journals including: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of International Marketing, and Journal of Interactive Marketing. Our industry-leading training events and conferences define future forward practices, while our professional development and PCM® professional certification advance knowledge. With almost 70 chapters and a presence on 350 college campuses across North America, the AMA fosters a vibrant community of marketers. The association’s philanthropic arm, the AMA’s Foundation, is inspiring a more diverse industry and ensuring marketing research impacts public good.
AMA views marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You can learn more about AMA’s learning programs and certifications, conferences and events, and scholarly journals at AMA.org.