The American Marketing Association is pleased to announce the recipients of the fifth annual AMA-EBSCO-RRBM Award for Responsible Research in Marketing. The research groups honored this year explore topics such as marketplace education, organ donations, sugar content in soda, consumer resistance to sustainability initiatives, how joint bank accounts affect personal relationships, increasing awareness of child tax credits, how consumers may have been deceived into making more campaign donations than they intended, and much more.
This award honors outstanding research that produces both credible and useful knowledge that can be applied to benefit society. A diverse team of scholars with input from dozens of subject matter expert reviewers selected the winners out of a pool of nearly 30 nominations. Nominated works needed to be published between 2019–2023 and exemplify the Seven Principles of Responsible Research that support the general notion of “better marketing for a better world.”
Funded via support from the AMA and EBSCO, the award is co-sponsored by the Sheth Foundation and presented in cooperation with Responsible Research in Business and Management (RRBM). Both Distinguished Winners and Winners receive grant money to continue their efforts in the field. The 2024 winners include:
Distinguished Winners
- Madhubalan Viswanathan, Nita Umashankar, Arun Sreekumar, and Ashley Goreczny, “Marketplace Literacy as a Pathway to a Better World: Evidence from Field Experiments in Low-Access Subsistence Marketplaces” | Journal of Marketing
Winners
- Wendy De La Rosa, Abigail B. Sussman, Eric Giannella, and Maximilian Hell, “Communicating Amounts in Terms of Commonly Used Budgeting Periods Increases Intentions to Claim Government Benefits” | Proceedings of the National Academy of Sciences
- Claudia Gonzalez-Arcos, Alison M. Joubert, Daiane Scaraboto, Rodrigo Guesalaga, and Jörgen Sandberg, “‘How Do I Carry All This Now?’ Understanding Consumer Resistance to Sustainability Interventions” | Journal of Marketing
- Kristopher O. Keller and Jonne Y. Guyt, “A War on Sugar? Effects of Reduced Sugar Content and Package Size in the Soda Category” | Journal of Marketing
- Jenny Olson, Scott Rick, Deborah Small, and Eli Finkel, “Common Cents: Bank Account Structure and Couples’ Relationship Dynamics” | Journal of Consumer Research
- Nathaniel Posner, Andrey Simonov, Kellen Mrkva, and Eric J. Johnson, “Dark Defaults: How Choice Architecture Steers Political Campaign Donations” | Proceedings of the National Academy of Sciences
- Nicole Robitaille, Nina Mazar, Claire I. Tsai, Avery M. Haviv, and Elizabeth Hardy, “Increasing Organ Donor Registrations with Behavioral Interventions: A Field Experiment” | Journal of Marketing
Finalists
- Chris Blocker, Jon Zhang, Ron Hill, Caroline Roux, Canan Corus, Martina Hutton, Joshua Dorsey, and Elizabeth Minton, “Rethinking Scarcity and Poverty: Building Bridges for Shared Insight and Impact” | Journal of Consumer Psychology
- Jochen Wirtz, Werner H. Kunz, Nicole Hartley, and James Tarbit, “Corporate Digital Responsibility in Service Firms and Their Ecosystems” | Journal of Service Research
About the American Marketing Association (AMA)
As the largest chapter-based marketing association in the world, the AMA is trusted by marketing and sales professionals to help them discover what’s coming next in the industry. The AMA has a community of local chapters in more than 70 cities and 350 college campuses throughout North America. The AMA is home to award-winning content, PCM® professional certification, premiere academic journals, and industry-leading training events and conferences.
https://www.ama.org
About the Sheth Foundation
Founded by Dr. Jagdish & Madhu Sheth, the Sheth Foundation supports the academic scholarship, publications, education, and research of tax-exempt, publicly-supported educational organizations, primarily focusing on the discipline of marketing, by providing support to grant awarding Recipient Organizations.
https://www.shethfoundation.org/
About Responsible Research in Business and Management (RRBM)
Responsible Research for Business and Management (RRBM) is dedicated to inspiring, encouraging, and supporting credible and useful research in the business and management disciplines.
https://rrbm.network/