Awardees honored at the 2024 AMA Summer Academic Conference in Boston, MA
Chicago, IL—The American Marketing Association (AMA) and the AMA Foundation are pleased to recognize this year’s marketing award winners who were celebrated at the 2024 AMA Summer Academic Conference held in Boston, Massachusetts, August 15-18, 2024.
“The influence of technology-powered marketing and its intersection with the global economy, geopolitics, socio-cultural issues and human behavior warrant exploration into transformative research that has potential for implementation in responsible business practices,” said AMA CEO, Bennie F. Johnson. “We convened scholars and practitioners from more than 38 countries in Boston this past week for our 2024 AMA Summer Academic Conference to talk about reconnecting with humanity and marketing’s role in promoting responsible technology while serving people. What an amazing and generative experience. And it was an honor to congratulate and celebrate all of this year’s awardees for their research and scholarship in the marketing profession. Their work is changing marketing’s future.”
Thanks to our 2024 conference Co-Chairs: Sertan Kabadayi, Fordham University, My (Myla) Bui, PhD, Loyola Marymount University, and Lauren Grewal, The Tuck School of Business at Dartmouth.
This year’s winners are:
- Best Paper in Conference | “Political Ideology and Acceptance of AI-Based Recommendations” by Iman Paul, Montclair State University; Smaraki Mohanty, Elon University; Monica Wadhwa, Temple University; Jeffrey Parker, University of Illinois Chicago
- Valuing Diversity PhD Scholarship | Sydni Fomas Do, University of Arizona; Gheremy Edwards, University of Michigan; Megan Trillo, Duke University
- Robert J. Lavidge Global Marketing Research Award | Simon Blanchard, Georgetown University
- Williams-Qualls-Spratlen Multicultural Mentoring Award of Excellence | Samantha N.N. Cross, Babson College
- AMA-EBSCO-RRBM Annual Award for Responsible Research in Marketing |
Distinguished Winner:
- Madhubalan Viswanathan, Loyola Marymount University; Nita Umashankar, San Diego State University; Arun Sreekumar, Indian Institute of Management; Ashley Goreczny, Iowa State University, “Marketplace Literacy as a Pathway to a Better World: Evidence from Field Experiments in Low-Access Subsistence Marketplaces” | Journal of Marketing
Winners:
- Wendy De La Rosa, Abigail B. Sussman, Eric Giannella, and Maximilian Hell, “Communicating Amounts in Terms of Commonly Used Budgeting Periods Increases Intentions to Claim Government Benefits” | Proceedings of the National Academy of Sciences
- Claudia Gonzalez-Arcos, Alison M. Joubert, Daiane Scaraboto, Rodrigo Guesalaga, and Jörgen Sandberg, “‘How Do I Carry All This Now?’ Understanding Consumer Resistance to Sustainability Interventions” | Journal of Marketing
- Kristopher O. Keller and Jonne Y. Guyt, “A War on Sugar? Effects of Reduced Sugar Content and Package Size in the Soda Category” | Journal of Marketing
- Jenny Olson, Scott Rick, Deborah Small, and Eli Finkel, “Common Cents: Bank Account Structure and Couples’ Relationship Dynamics” | Journal of Consumer Research
- Nathaniel Posner, Andrey Simonov, Kellen Mrkva, and Eric J. Johnson, “Dark Defaults: How Choice Architecture Steers Political Campaign Donations” | Proceedings of the National Academy of Sciences
- Nicole Robitaille, Nina Mazar, Claire I. Tsai, Avery M. Haviv, and Elizabeth Hardy, “Increasing Organ Donor Registrations with Behavioral Interventions: A Field Experiment” | Journal of Marketing
Finalists:
- Chris Blocker, Jon Zhang, Ron Hill, Caroline Roux, Canan Corus, Martina Hutton, Joshua Dorsey, and Elizabeth Minton, “Rethinking Scarcity and Poverty: Building Bridges for Shared Insight and Impact” | Journal of Consumer Psychology
- Jochen Wirtz, Werner H. Kunz, Nicole Hartley, and James Tarbit, “Corporate Digital Responsibility in Service Firms and Their Ecosystems” | Journal of Service Research
- Charles Coolidge Parlin Marketing Research Award | Venkatesh Shankar, Southern Methodist University and Monica Wood, Vice President of Global Consumer & Member Insights at Herbalife
- Thomas C. Kinnear / Journal of Public Policy & Marketing Award | “Institutionalizing Diversity-and-Inclusion-Engaged Marketing for Multicultural Marketplace Well-Being” (Journal of Public Policy & Marketing, April 2021)–Eva Kipnis, University of Bradford; Catherine Demangeot, IESEG School of Management; Chris Pullig, Baylor University; Samantha N.N. Cross, Babson College; Charles Chi Cui, University of Westminster; Cristina Galalae, University of Leicester; Shauna Kearney, Birmingham City University; Tana Cristina Licsandru, Queen Mary University of London; Carlo Mari, University of Molise; Verónica Martín Ruiz, University of Massachusetts Amherst; Samantha Swanepoel, Ampath Laboratories; Lizette Vorster, Northumbria University; Jerome D. Williams, Rutgers University
- S. Tamer Cavusgil Award (Journal of International Marketing Award) | “Marketing Agility in Subsidiaries: Market Orientation and Marketing Program Standardization as the ‘Twin Engines’ of Performance,”–Ayşegül Özsomer, Koç University; Bernard Simonin, Tufts University; Timo Mandler, TBS Business School
- Hans B. Thorelli Award (Journal of International Marketing Award) | “Global Versus Local Consumer Culture: Theory, Measurement, and Future Research Directions” (Journal of International Marketing, March 2019)–Jan-Benedict E.M. Steenkamp, University of North Carolina at Chapel Hill
- Paul E. Green Award (Journal of Marketing Research Award) | “How Do Nutritional Warning Labels Affect Prices?” (Journal of Marketing Research, February 2023)–Max J. Pachali, Tilburg University; Marco J.W. Kotschedoff, KU Leuven; Arjen van Lin, Tilburg University; Bart J. Bronnenberg, Tilburg University; Erica van Herpen, Wageningen University
- Weitz-Winer-O’Dell Award (Journal of Marketing Research Award) |
- “Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses” (Journal of Marketing Research, August 2019)–Martin Mende, Arizona State University; Maura L. Scott, Arizona State University; Jenny van Doorn, University of Groningen; Dhruv Grewal, Babson College; Ilana Shanks, Stony Brook University
- “When Words Sweat: Identifying Signals for Loan Default in the Text of Loan Applications” (Journal of Marketing Research, December 2019)–Oded Netzer, Columbia University; Alain Lemaire, University of Texas at Austin; Michal Herzenstein, University of Delaware
- Journal of Interactive Marketing Best Paper | “Content That Engages Your Customers: The Role of Brand Congruity and Promotions in Social Media” (Journal of Interactive Marketing, February 2023)–Elisa Montaguti, University of Bologna; Sara Valentini, Bocconi University; Federica Vecchioni, Data Reply
- Shelby D. Hunt / Harold H. Maynard Award (Journal of Marketing Award) | “Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation” (Journal of Marketing, May 2023)–Peter N. Golder, Dartmouth College; Marnik G. Dekimpe, Tilburg University; Jake T. An, University of Technology Sydney; Harald J. van Heerde, University of New South Wales; Darren S.U. Kim, Macquarie University; Joseph W. Alba, University of Florida
- Sheth Foundation / Journal of Marketing Award | “How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework” (Journal of Marketing, May 2019)–Katherine White, University of British Columbia; Rishad Habib, Toronto Metropolitan University; David Hardisty, University of British Columbia
- AMA / Marketing Science Institute/H. Paul Root Award (Journal of Marketing Award) | “Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement” (Journal of Marketing, May 2023)–Simone Wies, Goethe University Frankfurt; Alexander Bleier, Frankfurt School of Finance & Management; Alexander Edeling, KU Leuven
Learn more about the winners and awards:
- Valuing PhD Scholarship: In partnership with the PhD Project and the AMA Academic Council, the Valuing Diversity PhD Scholarship seeks to widen opportunities for underrepresented populations to attend marketing doctoral programs.
- Robert J. Lavidge Global Marketing Research Award: The Robert J. Lavidge Global Marketing Research Award recognizes a marketing practitioner or educator who has devised and successfully implemented a research/insight procedure that has practical implications for use by others.
- Williams-Qualls-Spratlen Multicultural Mentoring Award of Excellence: This award recognizes world class marketing scholars and mentors of people of color while carrying on the legacy of Jerome Williams, Bill Qualls, and Thaddeus Spratlen.
- AMA-EBSCO-RRBM Annual Award for Responsible Research in Marketing: The purpose of this award is to recognize already-published responsible research in marketing where responsible research is defined as work that produces both useful and credible knowledge.
- Charles Coolidge Parlin Marketing Research Award: The Charles Coolidge Parlin Marketing Research Award is the oldest and most distinguished award in the field. This award is given to leading scholars and practitioners in honor of Charles Coolidge Parlin who is considered the pioneer of marketing research.
- Thomas C. Kinnear/Journal of Public Policy & Marketing Award: Named after Journal of Public Policy & Marketing’s founding editor, Thomas C. Kinnear, the award honors articles that make the most significant contribution to the understanding of marketing and public policy issues within a three-year time period.
- S. Tamer Cavusgil Award: Each year, the Editorial Board of Journal of International Marketing honors the article published in the calendar year that has the most significant contribution to the advancement and practice of international marketing management.
- Hans B. Thorelli Award: This award honors an article that has made the most significant and long-term contribution to international marketing theory or practice.
- Paul E. Green Award: This award honors the best Journal of Marketing Research article published within the last calendar year.
- Weitz-Winer-O’Dell Award: This award recognizes Journal of Marketing Research articles that have made the most significant long-term contribution to marketing theory, methodology, and/or practice.
- Journal of Interactive Marketing Best Paper Award: This award honors the best Journal of Interactive Marketing article published in a given calendar year.
- Shelby D. Hunt / Harold H. Maynard Award: Established in 1974 under the leadership of Journal of Marketing editor in chief Edward W. Cundiff, the Harold H. Maynard Award was established to honor the best Journal of Marketing article on marketing theory. The award was renamed the Shelby D. Hunt/Harold H. Maynard Award in 2015 to honor three-time award recipient Shelby D. Hunt, who led the establishment of an endowment to secure the award in perpetuity. This annual award continues to recognize articles published in the Journal of Marketing that make the most significant contributions to marketing theory in a given calendar year.
- AMA / Marketing Science Institute / H. Paul Root Award: This annual award is given to the Journal of Marketing article that has made the most significant contribution to the advancement of the practice of marketing in a calendar year.
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About the American Marketing Association (AMA)
As the leading global professional marketing association, the AMA is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The AMA is home to five premiere scholarly journals including: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of International Marketing, and Journal of Interactive Marketing. Our industry-leading training events and conferences define future forward practices, while our professional development and PCM® professional certification advance knowledge. With 70 chapters and a presence on 350 college campuses across North America, the AMA fosters a vibrant community of marketers. The association’s philanthropic arm, the AMA’s Foundation, is inspiring a more diverse industry and ensuring marketing research impacts public good.
AMA views marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You can learn more about AMA’s learning programs and certifications, conferences and events, and scholarly journals at AMA.org.