University of Bradford
IESEG School of Management
Baylor University
Iowa State University
University of Westminster
University of Leicester
Birmingham City University
Queen Mary University of London
University of Molise
University of Massachusetts Amherst
Ampath Laboratories
Northumbria University
Rutgers University
Eva Kipnis, Catherine Demangeot, Chris Pullig, Samantha N.N. Cross, Charles Chi Cui, Cristina Galalae, Shauna Kearney, Tana Cristina Licsandru, Carlo Mari, Verónica Martín Ruiz, Samantha Swanepoel, Lizette Vorster, and the late Jerome D. Williams are the recipients of the 2024 Thomas C. Kinnear Award for their article, “Institutionalizing Diversity-and-Inclusion-Engaged Marketing for Multicultural Marketplace Well-Being,” which appeared in the April 2021 issue (Vol. 40, No. 2) of Journal of Public Policy & Marketing (special issue on Transformative Consumer Research).
The authors note,
We are delighted and grateful to receive the 2024 Kinnear Award for our study identifying directions for the systematic advancement of Diversity and Inclusion Engaged Marketing. It is an honor to add this effort by our Multicultural Marketplaces Network to the outstanding prior works spotlighting the critical role of the marketplace as an arena translating the ethos of Diversity, Equity and Inclusion (DEI) into actions.
The drive toward fostering inclusive societies is challenged as it has never been before. We thank our study contributors for generously sharing insights into the barriers they experience in embedding DEI as a core tenet of marketing. We are inspired by the determination of these professionals to accelerate this work. It has been a privilege to co-create the vision of consolidating capacity through collaboration between marketing researchers, educators, and practitioners. We hope that this research will encourage more collaborative work advancing Diversity and Inclusion Engaged Marketing, facilitated by public policy initiatives recognizing its social impact and value.
We thank the Transformative Consumer Research movement for enabling our alliance as a multidisciplinary, multicultural, and international network of scholars with a shared passion for advancing well-being in multicultural marketplaces. A special recognition also goes to the JPP&M editors and review team for their encouragement and support of our work. Finally, in achieving this recognition, we celebrate the memory of our late colleagues: this article’s coauthor and network member, Jerome D. Williams, who inspired the broad perspective on policy development adopted in the paper; and Geraldine “Gerri” Henderson who contributed to the development of the perspectives presented in the paper in earlier collaborations.
Named after JPP&M’s founding editor, Thomas C. Kinnear, the award honors articles that make the most significant contribution to the understanding of marketing and public policy issues within a three-year time period. (See a list of previous award winners.) JPP&M editors Jeremy Kees and Beth Vallen oversaw the selection process.
In addition to the winning article, the other excellent finalists for the award were:
“When Does the Social Service Ecosystem Meet Consumption Needs? A Power–Justice–Access Model of Holistic Well-Being from Recipients’ Perspectives” by Stacey Menzel Baker, Courtney Nations Azzari, Meredith Rhoads Thomas, and Aronté Marie Bennett
“Brands Taking a Stand: Authentic Brand Activism or Woke Washing?” by Jessica Vredenburg, Sommer Kapitan, Amanda Spry, and Joya A. Kemper
About Journal of Public Policy & Marketing
Journal of Public Policy & Marketing is a forum for understanding the nexus of marketing and public policy, with each issue featuring a wide-range of topics, including, but not limited to, ecology, ethics and social responsibility, nutrition and health, regulation and deregulation, security and privacy.
About the American Marketing Association
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