The American Marketing Association (AMA) and the American Marketing Association Foundation (AMAF) are pleased to announce Maayan Malter as the winner of the 2024 John A. Howard/AMA Doctoral Dissertation Award for her dissertation, “Essays on Disability: Consumer Needs, Tradeoffs, and New Product Design.”
Hebrew University Business School
Maayan Malter is a senior lecturer (tenure-track) in marketing and a Golda Meir Fellow at the Hebrew University Business School. Dr. Malter specializes in consumer behavior, judgment, and decision making. Her research focuses on how the need for autonomy and connection impact consumer decision making. She studies this question in several important contexts, including disability and inclusive design, autonomous systems and public policy, environmentally sustainable consumption, and interactions with technology and well-being.
Her work has been published in Psychological Science, Journal of the Association for Consumer Research, and Marketing Letters. Before joining Hebrew University Business School, Dr. Malter earned a BA in Economics from the University of Chicago and an MPhil and PhD in Marketing from Columbia Business School, Columbia University.
Maayan will receive the Howard Award at the 2025 AMA Winter Academic Conference.
2024 Honorable Mentions
The 2024 award committee would also like to recognize three honorable mentions:
- “Hot Triggers vs Cold Preferences: Consumption Patterns in Digital Media,” by Bruno Castelo-Branco (Illinois Institute of Technology)
- “Solo and Joint Aspects of Consumer Behavior,” by Theresa (Tess) Kwon (University of Hong Kong)
- “The Role of Owned Social Media in Brand Strategy,” by Georgia Liadeli (Frankfurt School of Finance & Management)
About the American Marketing Association (AMA)
As the leading global professional marketing association, the AMA is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The AMA is home to five premier scholarly journals including: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of International Marketing, and Journal of Interactive Marketing. Our industry-leading training events and conferences define future forward practices, while our professional development and PCM® professional certification advance knowledge. With 70 chapters and a presence on 350 college campuses across North America, the AMA fosters a vibrant community of marketers. The association’s philanthropic arm, the AMA’s Foundation, is inspiring a more diverse industry and ensuring marketing research impacts public good.
AMA views marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You can learn more about AMA’s learning programs and certifications, conferences and events, and scholarly journals at AMA.org.