Driving Innovation in Higher Education: November 10-13 at Caesars Palace in Las Vegas, Nevada
Chicago, IL— The American Marketing Association (AMA) is hosting the 2024 Symposium for the Marketing of Higher Education in Las Vegas, NV, November 10-13, 2024. This year’s event will include peer reviewed content, interactive workshops, solution providers, and several networking opportunities. We will be exploring a variety of topics such as improving the customer experience, leveraging AI, addressing the enrollment cliff, building community and amplifying student voices.
“This event isn’t just a conference; it’s a community. It’s a dynamic space where knowledge meets action, serving as a valuable resource capable of sparking significant change,” said Bennie F. Johnson, CEO of the American Marketing Association. “The 2024 Symposium is an incredible opportunity for marketers to come together, share insights, ignite change, and lead the future of higher education.”
Dates and Location
- Caesars Palace Las Vegas, Las Vegas, NV 89109
- Sunday, November 10 – Wednesday, November 13, 2024.
- Registration Information
Highlights
The AMA will host several enriching sessions on:
- Peer-Reviewed Content: Designed by industry peers, this event highlights innovative best practices to provide you with relevant and impactful learning.
- Interactive Workshops: Join pre-conference workshops focusing on current trends and actionable strategies for enhancing your marketing strategy.
- Intentional Collaboration: Connect with a dynamic community where higher education marketers can network, share common challenges, and unlock invaluable benefits.
- Solution Providers: Explore an expansive exhibit hall to connect with top companies and discover innovative solutions that will significantly enhance your institution’s impact.
- Senior Leaders Experience: Engage with top campus marketers, share challenges, exchange ideas and make connections to build a lasting support system.
Keynotes Speakers
- Rohit Bhargava, Founder of Non-Obvious Company, a bestselling author and impactful speaker on trends, innovation and marketing.
- Dr. Megan W. Gerhardt, a Miami University professor, author of Gentelligence, and expert on generational diversity, whose work has been featured in several highly regarded publications.
- Dr. Steve Robbins, an expert on inclusion and diversity, uses neuroscience and storytelling to inspire organizations to embrace unique talents through his HERO Skills Challenge.
- Carri Twigg, Co-founder of Culture House, a women-owned production company focused on stories shaping society and identity. Before her career in media, she spent 15 years in politics, including serving in the Obama White House.
Agenda and full list of speakers is available here.
Register now to join fellow marketers in shaping the future of higher education, fostering growth and ensuring vitality! More information is available on AMA.org.
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About the American Marketing Association (AMA)
As the leading global professional marketing association, the AMA is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The AMA is home to five premier scholarly journals including: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of International Marketing, and Journal of Interactive Marketing. Our industry-leading training events and conferences define future forward practices, while our professional development and PCM® professional certification advance knowledge. With 70 chapters and a presence on 350 college campuses across North America, the AMA fosters a vibrant community of marketers. The association’s philanthropic arm, the AMA’s Foundation, is inspiring a more diverse industry and ensuring marketing research impacts public good.
AMA views marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You can learn more about AMA’s learning programs and certifications, conferences and events, and scholarly journals at AMA.org.
