AMA’s 2024 Summer Academic Conference on Marketing’s Role in Promoting Responsible Technology While Serving People
Chicago, IL— The American Marketing Association (AMA) will host the 2024 Summer Academic Conference in Boston, MA, August 16 – 18, 2024. The 2024 conference theme—Reconnecting With Humanity—explores marketing’s responsibility to promote innovative change that advances the quality of life for humanity on earth.
The 2024 conference will be full of engaging sessions discussing technology powered marketing and its intersection with the global economy and human behavior. We’ll bring together marketing academics and practitioners around the world to better prepare for an uncertain future driven by accelerated advances in different forms of technology.
“As we convene at the 2024 AMA Summer Academic Conference, we are reminded of our pivotal role in fostering a marketing landscape that champions responsible technology, enriching lives and communities alike,” said Bennie F. Johnson, CEO of the American Marketing Association.
Dates and Location
- Boston Marriott Copley Place, 110 Huntington Avenue, Boston, MA 02116
- Friday, August 16 – Sunday, August 18, 2024.
- Registration Information
Highlights
The AMA will host several enriching sessions on marketing to promote innovative, sustainable, inclusive and equitable technology-based offerings that advance the quality of life for humanity and the earth.
- Revolutionizing the Classroom: Integrating Generative AI into Advertising and Marketing Communications Curricula: Discover ways to integrate generative AI technologies into higher education, specifically within advertising and marketing communications courses to enrich teaching methods and enhance student learning experiences.
- Navigating the Transition from PhD to Faculty Life: Explore the transition from PhD to faculty roles through interactive discussions, shared observations, and networking. Gain valuable insights into the academic landscape, expectations of new faculty and the skills necessary to thrive in your future academic career.
- Charting Your Path Post-Tenure: Opportunities, Choices, and Impact: Deeply engage with the next phase of your academic career. Whether you’re a tenured professor navigating the newfound freedoms of early tenure, considering senior leadership roles, or seeking full professorship, this workshop will help you chart a path that resonates with your ambitions through discussions, hands-on exercises, and personal reflections so your current role in research, teaching, service, and leadership.
- AI Applications & Research Avenues in Marketing: A Mixer with Academics, Corporations and Startups: Engage as we inspire you with the latest AI applications in marketing presented by selected international startups and perspectives from practitioners.
- AMA Marketing Strategy SIG Special Session: Response to Reviewer Strategies: Collaborate with peers and senior scholars on reviewer response strategies to tackle specific challenges and uncover practical solutions.
- ServCollab Special Session | Cultivating Global Well-Being with Service Research: ServCollab’s introductory article in the Journal of Service Management (Fisk et al., 2020) highlighted the importance of elevating the human experience through service research collaborations. In light of the article, this special session will explore ServCollab’s Seven Service Research Themes.
Agenda and list of speakers is available here.
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About the American Marketing Association (AMA)
As the leading global professional marketing association, the AMA is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The AMA is home to five premier scholarly journals including: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of International Marketing, and Journal of Interactive Marketing. Our industry-leading training events and conferences define future forward practices, while our professional development and PCM® professional certification advance knowledge. With 70 chapters and a presence on 350 college campuses across North America, the AMA fosters a vibrant community of marketers. The association’s philanthropic arm, the AMA’s Foundation, is inspiring a more diverse industry and ensuring marketing research impacts public good.
AMA views marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You can learn more about AMA’s learning programs and certifications, conferences and events, and scholarly journals at AMA.org.