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Paul E. Green/Vithala R. Rao Award

Paul E. Green/Vithala R. Rao Award

This award honors the best Journal of Marketing Research article published within the last calendar year.

Eligibility

The Paul E. Green/Vithala R. Rao Award recognizes the best Journal of Marketing Research article published in the last calendar year that shows or demonstrates the most potential to contribute significantly to the practice of marketing research and research in marketing.

Process

  • The selection process begins with a nomination “vote” that is open to the Journal of Marketing Research Editorial Board (in this case inclusive of all Associate Editors, Advisory Committee members, and Editorial Review Board members as listed in the journal masthead). The nomination vote is conducted on all eligible papers via a survey disseminated by the AMA Editorial Staff (the survey will list all eligible articles in publication order). Each voter is allowed to select up to five articles.
  • The articles receiving the highest number of votes are selected as finalists (generally five finalists will be selected, but the number of finalists may be slightly higher or lower depending on the final distribution of votes).
  • The Editor in Chief will invite a three-member committee from JMR Coeditors and JMR Advisory Board members and confirm that each member is free of any conflict of interest. The pool of committee members may be increased to include former JMR Editors and Associate Editors if necessary.
  • The author(s) of each finalist article will be asked to write a statement of up to 750 words in support of the nomination.
  • The award committee will make the final award selection and notify the Editor in Chief who will announce it to the marketing community.

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Previous Recipients

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