What You’ll Learn
- How social media can be used to better engage a nonprofit’s audience
- Key questions nonprofits should consider as they become involved in social media
- Strengths and weaknesses of Facebook, LinkedIn, Twitter, YouTube, Pinterest and other social media platforms
- Costs involved in social media
- Importance of establishing social media policies for your nonprofit
- Measurement of social media effectiveness in communicating messages and in fundraising
- Tools and techniques for successful social media use by a nonprofit
Are you an AMA Professional Certified Marketer®️? This training is worth 5 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
About the Course
Effective use of social media as a marketing tool is often essential for nonprofits to get attention in this digital world. This course introduces learners to the use of social media in communicating, marketing, public relations, and fundraising for nonprofits. It explores the major social media platforms (Facebook, LinkedIn, Twitter, YouTube, Pinterest) as vehicles for nonprofits to reach their members, volunteers, and donors.
Skill Level: Beginner
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
About Our Learning Partner
This course is hosted by our approved learning partner, MindEdge, whose mission is focused on helping adults learn the fundamentals and master the skills needed to succeed personally and professionally.
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