What You’ll Learn
- Develop and implement an effective marketing plan for your small business
- Understand how a conversion funnel works and apply it for e-commerce
- Leverage social media platforms to strengthen your marketing campaign
- Identify the best social media influencers to benefit your marketing
- Apply SEO and keyword research to improve website visibility and traffic
- Interpret search analytics to recognize successful marketing resources
- Utilize content marketing as a promotional strategy
Are you an AMA Professional Certified Marketer®️? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
About the Course
Small business operators are often faced with the daunting task of advertising and building a brand with a restricted budget. They must also effectively use social media and search engine optimization to differentiate themselves from their competition and attract potential customers. This course is designed for small business owners, entrepreneurs, managers, and other professionals who want to understand the basics of small business marketing. The material explains how to utilize social media marketing, content marketing, and search engine metrics strategically to reach not necessarily a wide audience, but the right audience. After completing this course, small business owners and marketers will be better prepared to promote their services and products in the highly competitive virtual world.
Skill Level: Beginner
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
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