Skills You’ll Gain
SEO Basics SEO Management Website Optimization Webpage Optimization
What You’ll Learn
- Gain confidence about what it takes to succeed with SEO
- Understand how to start small and begin gaining momentum
- Learn what ranking factors matter the most for your industry
Are you an AMA Professional Certified Marketer®️? This training is worth 1.5 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
About the Course
This course covers important fundamentals and core elements of organic search. Learn what it takes to become proficient in SEO and why you don’t need to feel anxious every time Google updates its algorithm. While you can’t master SEO overnight, understanding the basics is essential to getting results and intelligently conversing with your team about this complex discipline.
Skill Level: Beginner
16 Modules
Start the course off by learning a little about the instructor and setting the stage for what you will learn in the course.
Lay the foundation for the course by understanding where to start and completing a high-level strategy and priority timeline that will help keep you focused throughout the course.
Understand why it is important to be purposeful with search engine optimization.
Learn how search engines work so you can work backwards to optimize searches to your advantage.
Gain perspective for how SEO has evolved over the years to learn from what has been done and why it has evolved into what it is today.
Learn how to create an SEO strategy to remain focused on the right areas before you dive into the technical work.
Understand the foundational aspects and terminology of SEO that will help you get started.
Consider what keywords you want to focus on based on what your audience is searching for.
Utilize keyword tools to understand the depth and value of different keywords.
Validate your keywords to ensure your content aligns with what the keyword generates in searches.
Learn how to optimize your website by utilizing your keywords strategically in your content.
Understand how to look beyond your website and what tactics can be used to drive traffic towards your site.
Learn how to supplement SEO by optimizing your social media for when people go straight to social over searching Google.
Identify when SEO may not be the right choice and when to consider pay-per-click advertising.
Learn how tools like Google Analytics can help you monitor your data against your KPIs and SEO Metrics.
Complete the course by taking an ungraded Knowledge Check and reviewing additional opportunities to continue learning.
Meet Your Instructor
Jenny Munn
SEO Consultant, The Munn Group
Jenny Munn is a digital marketer specializing in search engine optimization strategy, training and implementation. She has trained in-house marketers for years and has provided SEO services for B2B, B2C, e-commerce and nonprofit organizations in various industries. In addition, Munn has taught SEO workshops across the country for eight years to help agencies, web designers, in-house marketers and businesses of every size maximize their return on SEO.
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
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