What You’ll Learn
- What marketing is within the nonprofit environment
- About the service-intensive nature of nonprofit program activities
- How the marketing mix is expanded for service products (the Three Ps of Services Marketing)
- The importance of customer satisfaction and how expectations play a role in satisfaction with service products
- The role of ethics in nonprofit marketing
- The importance of a nonprofit marketing plan, and how target markets can be identified for donors
Are you an AMA Professional Certified Marketer®️? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
About the Course
When we think of marketing, we typically think of the activities that a for-profit company engages in. However, marketing is an important function for nonprofit organizations as well. Effective marketing is how nonprofit organizations determine the needs of their clients and their donors.
As in the for-profit world, nonprofit marketing includes advertising, promotion, public relations, and customer relationship management. This course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization.
Skill Level: Beginner
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
About Our Learning Partner
This course is hosted by our approved learning partner, MindEdge, whose mission is focused on helping adults learn the fundamentals and master the skills needed to succeed personally and professionally.
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