Course Overview
This course introduces the different types of decisions made in an organizational setting, why quantitative analytics is important, and how data quality can affect decision-making. Since quantitative analytics is used in various settings, this introductory-level course offers insight into how research is used in different sectors. Plus, from a management perspective, you’ll learn about appropriate quantitative methods and ways to ensure quality and accuracy through research design.
Skill Level: Beginner
What You’ll Learn
- Discover different decision-making models and tools.
- Learn about the fundamental concepts of measurement, including levels of measurement, reliability and validity, errors, measurement and information bias.
- Understand methods of ensuring the quality of data.
- Learn data management techniques, including transforming, recoding and handling missing data.
- Identify some biases and errors data collection may be subject to.
- Know how to distinguish between correlation and causation.
Skills You’ll Gain
Data Analysis Modeling Bias Identification Data Repair
Learning Format
This self-paced course features a mobile-friendly mix of videos, real-world case studies and games. You’ll also have access to a subject matter expert in case you have questions along the way.
About Our Learning Partner
This course is hosted by our approved learning partner, MindEdge, whose mission is focused on helping adults learn the fundamentals and master the skills needed to succeed personally and professionally.
Other Learners Also Took
-
Certification
Digital Marketing Certification
When you complete the Digital Marketing Pro program, you will become dually certified with the AMA and DMI with two credentials: PCM® Digital Marketing and Certified Digital Marketing Professional.
-
On-Demand Training
Web Analytics
Optimize your website visitor journey and purchase funnel by understanding your web analytics and implementing best practices based on insights.
-
Certificate
Certificate in Data Analytics
Gain an overview of topics in statistics and their applications in various fields.