Start the course off by learning a little about the instructor and setting the stage for what you will learn in the course.

Walk through several questions to help you frame your objectives and social media strategy to ensure all the work you do helps you get to your end goals.

Set yourself up for success by creating and familiarizing yourself with your organization’s reporting system and identifying what’s already been done and where you need to start.

Determine the breadth of your audit by considering how far back you want to look and what platforms you are going to focus on to help reach your goals.

Evaluate the impact employees have on your brand and how they can be advocates for your organization.

Identify your target market and determine if you are reaching them, or if there is a different market you should be considering.

Identify what data you should gather and how to assess those metrics to impact your decisions.

Learn how to assess your posts to analyze what you are posting and how it’s performing to determine if you’re meeting the mark.

Review your accounts to determine how your customers are engaging, how frequently, and what you’re doing to encourage engagement.

Look ahead to consider what opportunities there are for growth to do more of what’s working or try something new.

Learn how to optimize your profile to drive conversions.

Take cues from your competitors by analyzing what they are doing and how you can use this information to your advantage.

Complete the course by taking an ungraded Knowledge Check and reviewing additional opportunities to continue learning.