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  • Digital Marketing Strategy

    As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing.

    Beginner | 3 Hours | 18 Modules

    $99 for non-members | or $79 for members

    enroll now

What You’ll Learn

  • Explain the importance of creating a digital marketing strategy in meeting organizational marketing
  • Discuss the differences between an integrated and non-integrated digital marketing strategy
  • Describe the five stages of a digital marketing strategy
  • Explain how digital marketing elements can address strategic needs
  • Describe the customer journey and how it applies to digital marketing
  • Explore the use of a digital SWOT in assessing marketing efforts
  • Explain the use of SMART goals in the planning stage
  • Describe the use of the Plan, Do, Check, Act model in digital marketing
  • Explain how lessons learned are integrated into digital marketing
  • Describe the key ethical and legal issues in digital marketing
  • Discuss best practices in fashioning a digital marketing strategy

You will gain access to this course for 90 days from purchase date.

Digital Marketing Strategy

Non-Member

$99.00

Member

$79.00

Are you an AMA Professional Certified Marketer®️? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

About the Course

There are many benefits to effective digital marketing including improved brand perception, more efficient lead generation, and better customer satisfaction levels. That can translate into the sale of more products and services. Creating a digital marketing strategy is crucial to meeting the marketing goals of the organization. This course offers a step-by-step introduction to the process of creating such a strategy, with an emphasis on key concepts, definitions, and metrics.

Skill Level: Beginner

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

About Our Learning Partner

This course is hosted by our approved learning partner, MindEdge, whose mission is focused on helping adults learn the fundamentals and master the skills needed to succeed personally and professionally.

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