Course Overview
Artificial Intelligence for Marketing Professionals explores how artificial intelligence (AI) has become instrumental and ubiquitous in the field of marketing. This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles.
Marketing professionals will learn the impact of AI systems and tools on the workplace and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization. The course also delves into the benefits, challenges, and ethical issues that arise from utilizing AI programs.
Skill Level: Beginner
What You’ll Learn
- Define the phases of artificial intelligence (AI) and its categories
- Differentiate between supervised learning, unsupervised learning, and reinforcement learning
- Describe the current benefits and limitations of AI technologies used in the marketing field
- Identify marketing applications of machine learning, deep learning, and generative AI
- Explain how AI supports content marketing, search engine optimization, and persona development
- Utilize AI tools to improve diversity, equity, and inclusion (DEI) efforts
- Explain the risks and challenges of utilizing AI marketing tools
- Identify real and potential impacts of AI tools on organizations, workforces, and employee experiences
- Explore ethical dilemmas related to AI and ways for marketing professionals to address these issues
About Our Learning Partner
![](https://ama-preprod.go-vip.co/wp-content/uploads/2023/01/ME-logo-icon-480.png)
This course is hosted by our approved learning partner, MindEdge, whose mission is focused on helping adults learn the fundamentals and master the skills needed to succeed personally and professionally.
Other Learners Also Took
-
On-Demand Course
Incorporating ABM in your Go-To-Market Campaigns
Shift your focus from individual leads to defining top accounts and priorities that will help inform your GTM strategy
-
On-Demand Course
Certificate in Digital Marketing
It’s vital to develop a marketing strategy that keeps up with the technology. This Certificate covers the strategic issues, marketing methods and tactics, industry terminology, and best practices.
-
On-Demand Training
Effective Business Writing
Enhance your writing and communication skills to make an impact.