Course Overview

Artificial Intelligence for Marketing Professionals explores how artificial intelligence (AI) has become instrumental and ubiquitous in the field of marketing. This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles.

Marketing professionals will learn the impact of AI systems and tools on the workplace and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization. The course also delves into the benefits, challenges, and ethical issues that arise from utilizing AI programs.

Skill Level: Beginner

What You’ll Learn

• Define the phases of artificial intelligence (AI) and its categories
• Differentiate between supervised learning, unsupervised learning, and reinforcement learning
• Describe the current benefits and limitations of AI technologies used in the marketing field
• Identify marketing applications of machine learning, deep learning, and generative AI
• Explain how AI supports content marketing, search engine optimization, and persona development
• Utilize AI tools to improve diversity, equity, and inclusion (DEI) efforts
• Explain the risks and challenges of utilizing AI marketing tools
• Identify real and potential impacts of AI tools on organizations, workforces, and employee experiences
• Explore ethical dilemmas related to AI and ways for marketing professionals to address these issues