About AMA
As the leading global professional marketing association, the AMA is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The AMA is home to five premier scholarly journals including: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of International Marketing, and Journal of Interactive Marketing. Our industry-leading training events and conferences define future forward practices, while our professional development and PCM® professional certification advance knowledge. With 70 chapters and a presence on 350 college campuses across North America, the AMA fosters a vibrant community of marketers. The association’s philanthropic arm, the AMA’s Foundation, is inspiring a more diverse industry and ensuring marketing research impacts public good.
AMA views marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You can learn more about AMA’s learning programs and certifications, conferences and events, and scholarly journals at AMA.org.
Media Contact
For media questions and interviews, contact Amy Gwiazdowski, Vice President, Communications
Email
If you have a speaking request for AMA’s CEO, Bennie F. Johnson, submit your request here.
In a world where marketing is everything, and everything is marketing, we explore the world through the reflection of marketing. Everything can be a marketing conversation, we’ll take it one step further and explore the space at the intersection of marketing and…
Interested in joining us for a conversation? Send an email to Amy Gwiazdowski to learn more.
Press Releases
- AMA Honors Outstanding Higher Education Marketers
- AMA Foundation Celebrates 4 Under 40 Emerging Leaders
- Steenkamp to Edit the Journal of Marketing
- Call for Papers Now Open: 2025 AMA Marketing and Public Policy Conference
- AMA Announces Collegiate Case Competition Co-Sponsors
- 2024 AMA Symposium for the Marketing of Higher Education-Driving Innovation in Higher Education: November 10-13 at Caesars Palace in Las Vegas, Nevada
- AMA Releases Season 3 of Marketing / And Podcast
- Recognize an Outstanding Marketing Scholar
- AMA Foundation Announces New Board of Directors Members
- The Connected Insights Imperative: Zappi and the AMA Unveil Key Findings on the Future of Data, AI, and Technology in Marketing
- AMA and its Foundation Celebrate Marketing Scholars and Professionals Advancing Marketing’s Future
- Call for Papers Open: 2024 AMA Winter Academic Conference
AMA in the News
- he Hill: Plastic bag bans can sometimes backfire: Study (AMA Journal of Marketing)
- Science Says: Take Advantage of Rude Complaints (AMA ‘s Journal of Interactive Marketing)
- Associations100 Podcast: Leading with Agility: Thriving Amidst Rapid Industry Shifts
- The Washington Post: Should influencers think twice before disabling their comments? (Journal of Marketing)
- Heart of Giving Podcast: Marketing Charity
- Deloitte Report: On the cutting edge: Sharp leaders drive business transformation with creativity
- Podcast: Social Pros Podcast: How Bennie Johnson Amplifies Magic at the American Marketing Association
- Podcast: 6 Degrees of Association’s: Integrating Core Marketing Strategies with Cutting-Edge Technologies
- Podcast: You Did What!
- Fast Company: There’s a simple reason you don’t believe the influencers in your feed
- Harvard Business Review: How Ratings Systems Shape User Behavior in the Gig Economy
- ASAE Associations Now: Keys to a Successful Partnership
- Fast Company: The nostalgia factor: Why vintage-looking typefaces make products seem safer
- Association Leadership Radio: Navigating the Evolving Landscape of Marketing: Insights from the American Marketing Association
- Volt Podcast: Change and the Future of Higher Ed Marketing – Bennie F. Johnson
- University of Maryland, Robert H. Smith School of Business: AMA CEO Shares Vision for the Future of Marketing During CEO at Smith
- CEO Update: Taking ‘road less traveled’ to the C-suite
AMA Community
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Article
Leveraging Nostalgia: Vintage Typography's Impact on Consumer Behavior
What connects the recent Barbie movie, the return of McDonald’s Grimace, Pepsi’s adoption of an ’80s style logo, and Clairol’s partnership with Amazon Prime’s “Daisy Jones & The Six?” They all tap into the past, reminding us of simpler and happier times. In a recent Journal of Marketing study, we explore the power of nostalgia and how brands can use references to the past to establish emotional bonds with today’s consumers.
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Marketing / And Podcast
Season 2, RE:MIX
Cultural Intelligence and the Responsibility of Marketers
Dr. Anastasia Kārkliņa Gabriel, cultural theorist, writer, social critic, and strategist and the author of Cultural Intelligence for Marketers, joins AMA’s Bennie F. Johnson to talk about cultural intelligence and the responsibility of marketers. -
Conference
2024 AMA Symposium for the Marketing of Higher Education
Beyond the sessions and presentations, the Symposium is an invaluable resource where knowledge transforms into action and innovation hits the jackpot. It’s a dynamic space, a nexus of ideas and creativity. So register now to join fellow marketers in shaping the future of higher education, fostering growth and ensuring vitality!
AMA Academic Journals
AMA Academic Journals publish the latest peer-reviewed research aimed at advancing our industry and equipping business professionals with the insight needed to make better managerial decisions. Digital access to all five of our journals is an included benefit that comes with being an AMA member.
Learn more about AMA’s Academic Journals
Read the AMA Journal of Marketing Scholarly Insights