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About AMA

As the leading global professional marketing association, the AMA is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The AMA is home to five premier scholarly journals including: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of International Marketing, and Journal of Interactive Marketing. Our industry-leading training events and conferences define future forward practices, while our professional development and PCM® professional certification advance knowledge. With 70 chapters and a presence on 350 college campuses across North America, the AMA fosters a vibrant community of marketers. The association’s philanthropic arm, the AMA’s Foundation, is inspiring a more diverse industry and ensuring marketing research impacts public good. 


AMA views marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You can learn more about AMA’s learning programs and certifications, conferences and events, and scholarly journals at AMA.org.

Media Contact

For media questions and interviews, contact Amy Gwiazdowski, Vice President, Communications
Email

If you have a speaking request for AMA’s CEO, Bennie F. Johnson, submit your request here.

Media Resources

AMA’s Chief Executive Officer, Bennie F. Johnson
AMA’s Leadership and Board of Directors
Diversity, Equity, and Inclusion
AMA Foundation

Marketing Industry Stats and Information

Report–The Bottom Line: A New Era of Top-Down Digital Transformation (Research with AMA partner, Lightricks)

Generative AI Takes Off with Marketers (Research with AMA partner, Lightricks)

AMA Annual Report (FY24)

Text based design with the title of the podcast, Marketing /And with Bennie F. Johnson. It is red, purple and white.

In a world where marketing is everything, and everything is marketing, we explore the world through the reflection of marketing. Everything can be a marketing conversation, we’ll take it one step further and explore the space at the intersection of marketing and…

Interested in joining us for a conversation? Send an email to Amy Gwiazdowski to learn more.

Listen to AMA’s new podcast Marketing / And

Press Releases

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AMA in the News

AMA Community

  • Article

    What connects the recent Barbie movie, the return of McDonald’s Grimace, Pepsi’s adoption of an ’80s style logo, and Clairol’s partnership with Amazon Prime’s “Daisy Jones & The Six?” They all tap into the past, reminding us of simpler and happier times. In a recent Journal of Marketing study, we explore the power of nostalgia and how brands can use references to the past to establish emotional bonds with today’s consumers. 


  • Marketing / And Podcast

    Cultural Intelligence and the Responsibility of Marketers

    Dr. Anastasia Kārkliņa Gabriel, cultural theorist, writer, social critic, and strategist and the author of Cultural Intelligence for Marketers, joins AMA’s Bennie F. Johnson to talk about cultural intelligence and the responsibility of marketers.

  • Conference

    As the marketing landscape continues to evolve, it’s essential for professionals to stay informed and adaptable to the changes ahead. Join us for a dynamic two-day conference where we’ll explore the key trends, challenges, and opportunities that will define the year in marketing. 

AMA Journals

AMA Academic Journals

AMA Academic Journals publish the latest peer-reviewed research aimed at advancing our industry and equipping business professionals with the insight needed to make better managerial decisions. Digital access to all five of our journals is an included benefit that comes with being an AMA member.

Learn more about AMA’s Academic Journals

Read the AMA Journal of Marketing Scholarly Insights

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